Trade Marketing Analyst

Job description

Danone North America is the largest Benefit Corporation in the world. Our mission is to bring health through food to as many people as possible.

Danone North America is looking for a Trade Marketing Analyst in White Plains.

Conduct sales and brand analytics to support Yogurt trade team to drive sustainable, profitable growth. Perform analyses to identify trade investment opportunities and enhancements, including ROI analysis of trade promotions. Derive insights from consumption analysis and use insights to shape the brand and portfolio stories. Provide Trade Marketing organization with competitive analysis to ensure that everyone has a deep understanding of the competitive landscape. Provide the business intelligence for given BU/products to the sales team to create and develop customer plans. Track various metrics that monitor execution of trade investment programs and brand KPIs.

Key responsibilities

Convert analytical findings into insights

·  Develop sales strategies based on insights to lead long term growth of Danone yogurt brands at our customers
·  Support marketing and Trade Marketing Manager in developing the brand/BU story by providing fact-based insights and data
·  Provide business intelligence for specific BU/products
·  Support the development of brand collateral and share with customer selling teams, so that they can tweak the story for the category/customer (deployed 2X/year)
·  Implement execution reports to understand forecasted distribution growth versus reality.

Perform analyses to inform trade investment programs and brand/portfolio plans

·  Create brand pricing and promotion summary analysis to internal and external factors impacting pricing and promotion, such as portfolio strategy, market dynamics, competitors, and regulatory requirements to inform high-level promotion strategy
·  Understand and develop forecasts of brand performance based on internal and external activations
·  Provide insights regarding sales execution and develop success metrics to drive track performance
·  Run a comprehensive competitive analysis to provide the organization with context around what is happening in the market

Track execution and performance of trade investment programs

·  Evaluate trade efficiency (ROI) at the brand/business event leve
·  Track plan execution and make sure all programs are falling within the plan guidelines
·  Audit adherence to the customer promotion calendar
·  Track standard metrics across customers (i.e. volume, revenue growth, profitability, price points, competitive landscape, etc.) and intervene to adjust the promotion plan when the execution of the plan goes off course as necessary

Cross Functional Partner

·  Work cross functionally to develop strong plans with sales lead
·  Develop plans with brand leads to implement for customer teams
·  Represent sales in project meetings to ensure execution versus customer timelines

Key performance metrics

·  Deliver on BU budgets (gross-to-net)
·  Plan performance
·  Flawless execution
·  Strategic implementation of key priorities

Ideal candidate will have:

·  4 year college degree in Business or related field
·  0-2 years previous experience in sales, category management, or marketing experience within CPG industry
·  Analytical skills and ability to analyze data
·  Excellent planning and organizational skills, including superior communication skills (written and verbal)
·  Occasional travel

Danone North America is a Certified B Corporation business unit of Danone and operates in the U.S. from headquarter offices in White Plains, NY and Broomfield, CO. For more information, please visit DanoneNorthAmerica.com .　

Danone North America is an equal employment and affirmative action employer. All qualified applicants will receive consideration without regard to race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, veteran status, genetic characteristic or any other unlawful criterion.　

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