Web Optimisation Specialist

Job description

Web Optimisation Specialist

Our Digital teams are right at the heart of what we do. Surrounded by some of the best Digital specialists in the industry, you’ll bring your own ideas to the business - helping to shape the experience of our customers as part of a forward-thinking team.

The Web Optimisation Specialist will play a key role in maximising the customer experience and the commercial performance of our online business. The successful candidate will hold a strong portfolio of A/B testing, analytical and problem-solving skills, along with a personable and professional demeanour. You will be expected to monitor the performance of our Primark.com website (both in the UK and internationally), outlining findings and recommended actions to key stakeholders. You will also have the opportunity work in a fast-paced, tenacious and innovative environment.

What You’ll Get
The world is changing and it’s important we support our colleagues. People are at the heart of what we do at Primark so it’s essential we provide the right environment for you to perform at your best. That’s why we offer benefits that put you first

Some of our benefits are:
·  27 days of leave, plus bank holidays and if you want, you can buy 5 more.
·  Flexible Working, opportunity for an early Friday finish, and a subsidised cafeteria.
·  Primark Perks – Discounts with some local partner business to our offices
What You’ll Do:
In your role, you’ll collaborate with different people across a range of skillsets. Here’s a flavour of your day-to-day:
·  Feed new ideas into our Digital roadmap and manage these from concept through to delivery
·  Promote a culture of experimentation to ensure that website changes and new developments are tested to achieve results
·  Implement A/B, MVT experiences across the Primark websites and channels
·  Use data insights, heuristic analysis and UX analytics tools to identify customer pain points
·  Present recommendations to further enhance the customer journey, always striving for new opportunities across the digital channel
·  Create and coordinate test hypotheses, facilitating discovery workshops, liaising with the data and analytics teams to agree measurement plans and validate assumptions
·  Build wireframes to support the development of test variants within the testing platforms
What You’ll Bring
Here at Primark, we want everyone to feel valued – so please bring your authentic self to work, of course with some other key experience and abilities for this role in particular:
·  3+ years’ experience in a similar role
·  Experienced and passionate about building great online shopping experiences
·  Technical experience with CSS and JavaScript
·  Proven working experience with A/B testing platforms (Monetate, Dynamic Yield, Optimizely).
·  Excellent planning and organisation skills, able to multi-task, plan, work efficiently to meet tight deadlines and prioritise workflow
·  Experience with data visualisation tools for web analytics data (e.g. Google Data Studio or similar). Ability to identify user top funnel and highlight critical steps to address and monitor
·  Experience with multiple user tracking tools and technologies (e.g. Contentsquare, Decibel) and Google Analytics
Ready? Good - because we can’t wait to see what you can offer. You’ll be joining a team of diverse, passionate, and talented individuals where you’ll truly belong, collaborating on projects that will shape the future of our industry. If you’re excited about this role but don’t meet all the criteria, we encourage you to apply. You may be the right candidate for this role or another one, and our recruitment team Can determine where your skills may fit in at Primark.

Apply to be part of our future and we’ll help you develop yours.

If you need any reasonable adjustments or have an accessibility requests, during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology please contact your talent acquisition specialist.

All offers of employment are subject to background checks, including right to work, reference education and for some roles criminal, and financial checks. If you have any concerns please reach out to our talent acquisition team to discuss.