Marketing Coordinator, Email & App

Job description

Description

The Marketing Coordinator of Email & App is responsible for driving growth through cohesive messaging brought to life within the email and app channels. This role is a mix of product and marketing planning, along with insights and creative problem solving. 

 

While supporting the Marketing Manager of Email & App, the Coordinator will work cross functionally to understand VSL product and promotional priorities. The Coordinator will the support growth of the mobile app through strategic planning, data driven insights and a view to enhance the customer experience through the lens of the mobile app.

Responsibilities:

 
·  Partner with Manager in ideation and implementation of marketing strategies and market plans for key launches and initiatives to drive profitable business growth and build strong brand equity
·  Support and eventually manage a segment of project plans and deadlines to achieve all marketing objectives on time and within established budgets; anticipate and resolve potential issues
·  Aid in creation, development and innovation of the overarching strategy for VSL emails
·  Partner with email execution team to flow through daily business now changes designed to optimize business performance in the moment
·  Partner with Ecommerce team to get product and linking priorities
·  Manage email tracking sheet and weekly analysis of email performance
·  Partner with creative and copy teams to story-tell based on brand objectives
·  Own proofing all emails for product and content accuracy
·  Assist in app content planning and execution
·  Support and eventually manage calendarization of production and app content milestones
·  Pattern competitive brands and Recommend opportunities for app exclusive offers. 
·  Manage daily/weekly creative (live view) document and other developed reporting
·  Partner closely with PR, Copy, Creative and cross-functional Marketing teams to confirm alignment and ensure approvals
·  Monitor trends in competitive and consumer landscape to identify brand advancement opportunities

Qualifications

·  1-3 years in Ecommerce/Marketing; experience in a digitally native company is a plus
·  Bachelor's degree (Marketing Preferred)
·  Strategic, analytical and creative thinker that focuses on results
·  Deep understanding of digital marketing landscape. 
·  Ability to integrate information across a variety of sources and translate it into an effective strategy 
·  Experience with Adobe Analytics or other reporting tools
·  Excellent organizational and planning skills 
·  Exceptional written and oral communication skills

An equal opportunity employer, we do not discriminate in hiring or terms and conditions of employment because of an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status or any other protected category recognized by state, federal or local laws. We only hire individuals authorized for employment in the United States.