Dir - Market Research

Job description

Director, Market Research

Maybelline DMI

 

Job:  Director, Market Research

Position type:  Permanent

Employment type:  Full - Time

Location:  New York - New York

Country/Region:  USA

 

Overview:  Manage global consumer insights for the brand and delivery of research projects on time and in budget.

 

Job Responsibilities:

·  Be the voice of the consumer to advance consumer understanding across all Maybelline DMI squads
·  Cultivate strong collaborative relationships across Brand Innovation and Experience teams in order to plan and execute consumer research for the year
·  Develop, design, and manage all insights projects for the DMI (e.g. concepts, products, packs, merchandising, philanthropy, digital)
·  Develop approach, design and execute study, manage vendors and costs, and present findings to teams
·  Use wide variety of qual and quant techniques and tools
·  Manage ‘Makeup Makers’ online community for custom projects
·  Create yearly plan for community in collaboration with Brand Innovation and Experience category heads
·  Plan, develop, and execute projects from approach to survey development to analysis and results reporting
·  Actively manage agency community manager on all projects
·  Conduct regular improvement reviews to optimize use of community
·  Lead annual contract process (renewal or new bids) and ensure continuity of service
·  Manage existing vendor relationships and cultivate new ones that can enhance the insights capability
·  Be on the forefront on new insight techniques and tools
·  Manage vendors from new vendor creation to contract execution and agreements
·  Leverage social listening tools to gather insights for teams as they develop new innovations and experiences (e.g. fashion week, PR events, ingredient stories)
·  Leverage shopper insights learnings from Corporate to assist Brand Experience squad with consumer touchpoint development at retail, mobile, and online
·  Partner with Trends Lead to plan, support, and execute Consumer Centricity initiatives for the team for greater trend and consumer immersion
·  Support Consumer Trends & Insights Lead in the overall project and budget planning for the year
·  Support Analytics teams on sellout information utilizing NPD, Nielsen, and IRI data
·  Understand full-portfolio and plan for market research, and deputize for Consumer Trends & Insights lead where needed
·  Attend consumer insights events
·  Participate and ensure expertise and insights sharing, innovation and upskilling

Deliverables:

·  Reports, Insights and Recommendations based on market research findings
·  Consumer centricity in the Brand
·  Research-based decision making

Job Requirements:

·  7+ years of related business experience
·  Experience in running and managing Global Market Research projects highly desired
·  Consumer package goods or beauty industry experience is preferred
·  PC Proficiency (Microsoft Suite)
·  In depth knowledge of market research methodologies (quantitative and qualitative)
·  Information & Data management
·  Collaborative leadership skills
·  Project Management Skills
·  Quantitative data analysis skills
·  Prioritization & Organization Skills
·  Strong Interpersonal Skills (written and oral)
·  Demonstrated L’Oréal Competencies: Leadership, Entrepreneurial Management, Achiever, and Innovator
·  Strong appreciation for our business / sensitivity to métier
·  Must be professional and energetic with a positive attitude

 

We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please email USApplicationAccommodation@support.lorealusa.com . Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered.