Global Marketing Operations Associate

Job description

JOB DESCRIPTION:

JOB TITLE: Global Marketing Operations Associate
REPORTS TO: Director, Global Marketing, Communications & Product Management
SITE: Hyderabad
TRAVEL: Yes, 20 % of the Time
Division : Abbott Informatic Division, Hyderabad India
 

Job Description
• Participates with Marketing Teams with strategic planning process/guidance and execution, budgeting, process and marketing systems and data management

Dimensions of the Role:
Work with Marketing teams on planning process, supplier management, internal and external event and digital management, and program or promotional process management.
Create, develop, execute, and produce effective global marketing, advertising, and sales materials on time and on budget to implement global marketing strategies and sales objectives
Ensure all divisional communications are consistent with AI global marketing strategy while maintaining regulatory compliance, department quality standards, and adherence to global marketing ad/promo processes
Enable digital communications environment for customer engagement and interaction leveraging corporate standards for web and social media including analyzing, communicating and monitoring metrics
Develop, communicate, implement, and monitor product launch, digital, and operations process plans to assist global marketing strategy implementation
Responsible for the trade shows, seminars and events
Participate in the development of plans for product promotion in support of marketing strategies and sales objectives
 

Key Responsibilities:

• Responsible maintaining the effectiveness of the quality system.
• Plans and creates development and implementation of global marketing and sales promotional programs and processes to meet global strategic marketing objectives for timing, quality, and budget.
• Ensures compliance with applicable corporate and divisional policies and procedures; all promotional programs and materials meet brand/marketing, regulatory, medical, general business legal quality assurance, timing, and budgetary objectives
• Provides direction to vendors by meeting to incorporate ideas, goals, themes, and budget for promotional material to ensure quality production and timely completion of projects Acts as a liaison between vendors and product managers to facilitate communications, consensus, and completion of promotional projects.
• Drives, manages, and monitors the India’s business digital channels including external website, and internal global collaboration tools such as Pepper(validated Ad Promo system), HubSpot, salesforce.com(customer relationship management) Share point,(Collaborative tool) digital asset management, print on demand, etc) Acts as a super user for web technology, for India’s web publishing and social media channels
• Communicates and manages with product management teams the development and implementation of customer facing tradeshow and event objectives, programs, strategies, budgets, timelines, and schedules including Innovation rooms and customer key events.
• Monitors required brand guidelines and responsible for training on guidelines as well as quality checks for the product promotional materials at all stages of development and production process indicating changes where required to ensure quality of promotion being produced.
• Interacts with global and area teams to ensure consistent usage of promotional messaging, imagery, and

Key Behavioral Competencies Required:
• Adaptability, Innovation, Initiative, Teamwork, Integrity
• Quick decision making skills
• Ability to Develop and quantify risks to support marketing strategies
• Ability to explore, innovate to ensure sustainability.
• Ability to initiate, develop & implement effective strategies with clear goals.
• Planning, prioritizing & anticipating skill.
• Well-developed internal & external networking skills
• Strong analytical competencies
• Strong Change Management & Facilitation skills
• Good Project Management skills
• Relationship management skills with an executive presence to operate with senior levels within Abbott structures.

Supervisory / Management Responsibilities Experience/Knowledge/Technical Skills Required:
This position will work with AI global marketing and sales team that works with all of Abbott Informatics
There will be no positions reporting directly to this individual.
This position will report directly to the Global Marketing and PM Director.

Education:
Bachelor's degree, preferably marketing, advertising, or communications,
plus 5+ years of related work experience with a basic understanding of specified functional area.

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