Performance Media Associate

Job description

What you'll do

 

As part of the Ubisoft’s US Performance Media team based in Montreal, the Performance Media Associate will be responsible for the creation, management, and optimization of cross-channel digital performance media campaigns (YouTube, SEM/Paid Search, Paid Social, Programmatic).  Priority will be given to candidates with experience managing YouTube advertising and SEM/Paid Search.  Main responsibilities also include providing strategic and tactical recommendations, as well as the creation of performance reports that will be shared with cross functional teams.

 

A good understanding of the digital advertising eco-system and a data-driven mindset is a must. Bonus if you have experience in digital media planning or strategy development. The performance media team is part of a fast-paced, high visibility, and high demand marketing team, as such, strong project management, organizational, and analytical skills are essential for success.

 

Responsibilities

 

·  Manage all aspects of the day-to-day management of digital performance campaigns, including campaign creation, performance optimization, reporting, and budget monitoring
·  Monitor and analyze campaign performance in platform, leveraging insights and trends, and provide data driven recommendations to internal media partners and stakeholders
·  Contribute to the development of in-house channel media strategies & tactics, utilizing your knowledge and expertise of platform capabilities, during our planning process
·  Work cross-functionally with media planners, analytics, and agency partners to established clear campaign objectives and measurement KPIs
·  Provide optimal budget forecasting and/or allocation recommendations, with the focus of achieving maximum reach, scale, engagement effectiveness, and performance efficiency
·  Contribute to the development and refinement of your media channels’ best practices
·  Maintain close relationships with core media partners and help identify opportunities for new product test & learns
·  Be knowledgeable of digital marketing trends and emerging digital marketing channels
·  Apply research, identify new market trends, develop POVs, and keep the team informed of new opportunities

What you bring

 

·  University graduate in advertising/marketing, communications, business administration, or similar
·  1-2 years of hands-on experience in cross-channel digital performance advertising (YouTube, SEM/Paid Search, Paid Social, Programmatic)
·  Experience with site tag management tools (e.g. GTM, Tag Commander)
·  Experience with Adobe Analytics, Google Analytics, and/or a high-level understanding of web-trend analytics
·  Experience using Excel/Tableau to gather and analyze data to inform strategies and optimizations
·  Ability to synthesize and communicate analytical or complex information is a must
·  A self-starter who can work independently or with minor supervision in a fast pace, multi-project, and process-oriented environment
·  Excellent organizational, time management, and cross functional collaboration skills a must
·  Ability to effectively manage competing initiatives and priorities
·  Bilingualism: strong English communications skills (oral and written)

 

What to send our way

· 
Your CV, highlighting your education, experience, and skills

At Ubisoft Montreal, a preeminent developer of video games located in Montreal’s dynamic Mile-End neighbourhood since 1997, we offer a work environment unique in the industry for allowing you to build and cultivate games that are part of critically acclaimed, iconic AAA franchises of international repute.

 

When you join Ubi Montreal, you enter a community of passionate, extraordinary developers connected by their need to innovate, to be creative and to work with the latest technology. You’ll discover a world where employees enjoy constant career advancement, a supportive learning environment, and competitive compensation packages.

 

More than anything, at Ubi Montreal, you will regularly ship a variety of big, quality titles – Assassin’s Creed, Far Cry, Rainbow Six, Watch_Dogs, For Honor and… well we can’t disclose all our secrets just yet… – and work with some of the most talented people in the industry.

 

We are an equal-opportunity employer and value diversity at our company. We do not discriminate on the basis of race, ethnicity, religion, gender, sexual orientation, age or disability status.