Sr Product Manager, US Marketing, Rare Disease - Fabry

Job description

Senior Product Manager, US Marketing, Rare Disease - Fabry

This individual will play a key role on the US Fabry marketing team, responsible for leading HCP-facing activities related to Fabry disease and Fabrazyme in the US market. 

This role will be responsible for developing marketing materials that enhance disease understanding, build treatment drivers, and differentiate Fabrazyme using scientifically sound and market-based insights.

This position reports to the Head, US Marketing Fabry, MPS I, and Renal. The role will be cross-functional, requiring strong collaboration and synergies with Field Sales, Training, Medical Affairs, Market Access, Global Marketing, Legal, Regulatory, and Compliance teams.

Responsibilities

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Develop and execute HCP marketing tactics, across all channels, including digital, NPP, congress materials, promotional campaigns, etc.

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Lead HCP marketing efforts including message development, product positioning, branding and creative campaign development, to differentiate our products

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Participate in the creation of an integrated marketing plan and tactics to encompass the needs of the US field force and commercial organizations

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Partner with Market Research Business Partner to identify research needs and to execute market research studies to support strategic decision making

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Lead the approval process of the HCP Fabrazyme materials through Promotional Review Board (PRB) by executing marketing activities in compliance with medical, regulatory and legal requirements

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Analyze data, metrics and key performance indicators (KPIs) and measure return in investment (ROI) of various marketing tactics

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Build and maintain relationships with professional medical associations, disease experts and key opinion leaders in the Fabry space

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Manage multiple agency partners to produce deliverables on strategy within timelines and budget

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Travel approximately 20%

Qualifications

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3-5 years of related marketing experience

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Bachelor's degree required

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Understanding of pharmaceutical marketing and regulatory/compliance environment

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Demonstrated success working collaboratively with cross functional stakeholders such as Regulatory, Medical, Legal, Market Research, Training, Global Marketing, Sales

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Strong organizational and operational skills, with attention to detail and sound business judgment

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Demonstrated ability to effectively implement and communicate core brand positioning and messaging

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Strong critical thinking skills with a solution-oriented mindset

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Proven project management skills including objective setting, prioritization, planning, timeline and budget management, and pull-though of clear action plans  

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Ability to adapt and thrive in a fast-paced and dynamic environment

Sanofi US is only considering candidates who are currently legally eligible to work in the U.S.

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.

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At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.