东区RPM
Internship Shanghai, CHINA
Job description
· Job facts
· Implement innovative and effective regional marketing program according to the national marketing strategy, close cooperation with central mkt, sales team.
与中央市场团队和销售团队紧密合作,根据市场策略和年度市场计划执行 区域 市场活动
· Establish pertinent regional marketing plan
制定有针对性的区域市场计划
· Accomplish national marketing plan with the cooperation of PM
协助PM完成全国性市场活动
· Implement regional marketing programs with the cooperation of sales team
会同销售团队执行区域市场计划
· Actively feedback information from expert and competitor
及时反馈区域专家、医生及竞争产品的信息
· Organize the Local academic meeting with attractive contents by schedule under both national and regional mkt strategy
组织区域会议,合理安排会议时间、内容并及时反馈
· Deliver training to sales team and ensure successful execution of marketing strategy through smooth communication with regional sales team.
通过与 销售 团队的 顺畅沟通 ,确保 培训 及 市场策略的实施
· Clearly delivery marketing strategies to sales team and ensure the marketing plans and programs smoothly implement to obtain business growth
清晰地传递市场策略以确保市场活动的有效实施
· Collect sales team's feedback through routine communication & field visit: Environment, Competition, Brand Message, Activities
在日常沟通和实地随访中收集销售的反馈:市场环境,竞争,产品信息,活动反馈
· Routine product knowledge training to sales team
定期对销售进行产品知识培训
· Joint call with MIC and DSM, attend regular sales management meeting
与一线销售和地区经理的协同拜访,定期参加周会及销售管理会
· Keep in touch with the PM and Medical for the clinic studies, and make sure messages delivered on time
就临床研究情况及时与PM和医学部同事沟通,确保信息传达及时
· Align with sales managers on local promotional activities and maximize the resources effectiveness
与销售经理在各区域推广活动中协调一致, 最大化资源使用效率
· Develop and manage KOL
发展和管理关键客户
· Manage, maintain and update KOL and speaker's profiles.
关键客户及讲者档案的管理、维护及优化
· Responsible for regional meeting speaker slides preparation, review and communicate with the speaker on the presentation contents before the meeting
负责区域推广会议讲稿的准备,并负责与讲者的会前讲课内容沟通。
· Follow up speaker application and feedback the progress timely, manage the speaker usage
跟进讲者申请信息并及时反馈,负责讲者使用的管理
· Organize pertinent activity and development plan of KOL
有针对性的组织关键客户的会议活动及发展计划
· KOL routine visit
关键客户的日常拜访
· Manage the regional marketing budget
区域市场费用管理
· Manage market program budgets within financial limit and ensure compliant.
管理市场活动费用支出,确保不超出预算费用并确保使用的合规
· Who we are
在罗氏,来自100个国家的98,000名员工不断推动着健康医疗行业的进步。我们一同工作,使罗氏成为了世界领先的以研发为基础的健康医疗集团。我们的成功源于创新、求知和多元化,也源于我们把相互间的差异作为一种优势。为了革新医疗健康领域,罗氏设定了远大的计划,坚持学习和发展,并不断寻找与之志同道合的伙伴。
罗氏提供平等的职业发展机会。