区域产品经理

Job description

·  Job facts

·  Implement innovative and effective regional marketing program according to the national marketing strategy, close cooperation with central mkt, sales team.

与中央市场团队和销售团队紧密合作，根据市场策略和年度市场计划执行 区域 市场活动

·  Establish pertinent regional marketing plan

制定有针对性的区域市场计划

·  Accomplish national marketing plan with the cooperation of PM

协助PM完成全国性市场活动

·  Implement regional marketing programs with the cooperation of sales team

会同销售团队执行区域市场计划

·  Actively feedback information from expert and competitor

及时反馈区域专家、医生及竞争产品的信息

·  Organize the Local academic meeting with attractive contents by schedule under both national and regional mkt strategy

组织区域会议，合理安排会议时间、内容并及时反馈

·  Deliver training to sales team and ensure successful execution of marketing strategy through smooth communication with regional sales team.

通过与 销售 团队的 顺畅沟通 ，确保 培训 及 市场策略的实施

·  Clearly delivery marketing strategies to sales team and ensure the marketing plans and programs smoothly implement to obtain business growth

清晰地传递市场策略以确保市场活动的有效实施

·  Collect sales team's feedback through routine communication & field visit: Environment, Competition, Brand Message, Activities

在日常沟通和实地随访中收集销售的反馈：市场环境，竞争，产品信息，活动反馈

·  Routine product knowledge training to sales team

定期对销售进行产品知识培训

·  Joint call with MIC and DSM, attend regular sales management meeting

与一线销售和地区经理的协同拜访，定期参加周会及销售管理会

·  Keep in touch with the PM and Medical for the clinic studies, and make sure messages delivered on time

就临床研究情况及时与PM和医学部同事沟通，确保信息传达及时

·  Align with sales managers on local promotional activities and maximize the resources effectiveness

与销售经理在各区域推广活动中协调一致, 最大化资源使用效率

·  Develop and manage KOL

发展和管理关键客户

·  Manage, maintain and update KOL and speaker's profiles.

关键客户及讲者档案的管理、维护及优化

·  Responsible for regional meeting speaker slides preparation, review and communicate with the speaker on the presentation contents before the meeting

负责区域推广会议讲稿的准备，并负责与讲者的会前讲课内容沟通。

·  Follow up speaker application and feedback the progress timely, manage the speaker usage

跟进讲者申请信息并及时反馈，负责讲者使用的管理

·  Organize pertinent activity and development plan of KOL

有针对性的组织关键客户的会议活动及发展计划

·  KOL routine visit

关键客户的日常拜访

·  Manage the regional marketing budget

区域市场费用管理

·  Manage market program budgets within financial limit and ensure compliant.

管理市场活动费用支出，确保不超出预算费用并确保使用的合规

罗氏是一家提供均等机会的雇主。
业务支持、 业务支持 > General Business Operations

·  Who we are

在罗氏，来自100个国家的98，000名员工不断推动着健康医疗行业的进步。我们一同工作，使罗氏成为了世界领先的以研发为基础的健康医疗集团。我们的成功源于创新、求知和多元化，也源于我们把相互间的差异作为一种优势。为了革新医疗健康领域，罗氏设定了远大的计划，坚持学习和发展，并不断寻找与之志同道合的伙伴。

罗氏提供平等的职业发展机会。