Since 1874, Piaget has been committed to bringing the spirit of Luxury to life thanks to a constant quest for creativity, an unlimited innovation and a respect for excellence. All this being possible thanks to a fully integrated Manufacture mastering watchmaking and high jewelry know-how.
Piaget excels in everything that is rare, precious and exceptional.
Always do better than necessary: the Piaget founder’s motto still remains the guiding principle for all our colleagues across the world who, every day, make Piaget grow with passion.
Fully support Piaget China with strong brand awareness, reputation and positioning that is extremely important for further sales improvement in such competitive market. This person must have strong mind set to support local market commercial needs with global standard as good balance for real result.
KEY RESULT AREAS AND MAIN RESPONSIBILITIES
PR & Media Relationship
· Be responsible for annual PR planning, covering both global requirements and local market needs
· Responsible for media relationship maintenance
· In charge of annual PR budgeting and tracking
· Ensure editorial development and ranking of DMR and media value
· Aware of competitor activities and functions
· Manage PR agency and related 3rd parties
· Manage media request and PR shooting
· PR initiatives
· In charge of crisis monitoring via daily report from agency and other channels
· Report to management team timely
· Evaluate the risk and propose the action plan with PR agency and internal functions
· Work with event team to plan and execute product launch events and branding events
· Develop Brand Press book according to global guideline
· Plan and execute media events, including media day, media gathering etc.
· Take part in local celebrity and ambassador negotiation
· Mange the celebrities relationship
· Execute celebrity contract fulfillment by handling them for PR shooting, event appearance and promotion endorsement etc.
· Be responsible for all hospitality related work for the above
· Ensure proper sample management for PR pitch and shooting etc.
· Develop and maintain effective press loan schedule
JOB PROFILE(FOR RECRUITMENT PURPOSE ONLY)
· Bachelor degree or equivalent qualification
· 5 years management with solid exposure in luxury goods, preferably in the watch industry
· High flexibility, independent working style, creative, hard worker and team player. Good organisation skills.
· Fluency in Mandarin & English is a must