Brand Management Function - Assistant Brand Manager

Job description

Description

· 
Responsible for brand Design to delivery including

·  Brand Design:Lead consumer researches to develop qualified brand concept, benefit and claims that addresses Chinese consumers’ unmet needs
·  Brand communication upgrade:Lead creative agencies to develop communication ideas for the cultural nuances of Chinese consumers.
·  Key ORC banners business management:define channel strategy & action plan for the portfolio via deep analysis and shopper understanding.
· 
Shopper Based Design project to lead multifunction team to reflect offline shelf holistic design.

· 
Handling social planning and in-house MCN.

Qualifications

·  Known to work on social media planning and execution.
·  Strong learning agility.
·  Strong analysis Capability to deliver playbooks and new business model.
·  Education:Bachelor degree and above
·  Language:English proficiency

Please kindly input your name in both Chinese characters and Pinyin when you fill in the form. Thank you!
请在下一页填写姓名时用中文字体及拼音填写。谢谢!

About us:
Our P&G Greater China region consists of three markets – Chinese Mainland, Hong Kong SAR and Taiwan. Today, it is one of the largest consumer products companies in the region, serving over a billion Chinese consumers with more than 25 brands across 10 categories. These include Rejoice, Pantene, Head & Shoulders, Vidal Sassoon, Olay, SK-II, Safeguard, Ariel, Tide, Febreze, Gillette, Venues, Braun, Oral-B, Crest, Pampers, Whisper, Tampax and Vicks. Several other global brands are also available to Chinese consumers via the P&G International Flagship Store on T-Mall.

P&G Greater China is headquartered in Guangzhou, Guangdong, with operations across the region, including offices in Hong Kong, Taipei, Shanghai, Beijing, Chengdu, one R&D center in Beijing, one digital innovation center in Guangzhou, eight manufacturing plants and eleven distribution centers. These locations combined employ more than 8000 people. We are recognized as the “Huangpu School” of the business communities and seen as one of the best companies in talent development. For the past years, we have been considered as the Most Attractive Employer in our industry by Universum.

All of our hiring in China will follow the China Government Employment Regulation, foreign candidate applying for mainland China's position should comply with local laws and regulations on foreigner employment management, please kindly click here to understand more of this regulation.
Job locations:
Guangzhou(Canton), Guangdong, Chinese Mainland - Greater China Job Type: Full-time Job categories: Brand: Brand Management / Marketing Req No: BRM00001907