Senior Brand Manager CE FOBO

Job description

Auto req ID: 217810BR

Job Description

About PepsiCo

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $64 billion in net revenue in 2018, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. “Winning with Purpose” reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit www.pepsico.com

Purpose of the role:

Engages consumers, builds a powerful love brand and generates strong business results

1. Contributes to achieving agreed business objectives and sustainable and profitable growth of PepsiCo Beverages business within CE FOBO - subject to potential market changes along the year.

2. Co-leads the development and execution of BEVE brands strategies and Consumer/Shopper Brand activation agenda.

3. Manages annual brand plans alignment (A&M, Media, BTL, NPD) to deliver targeted KPIs in respective Botllers/ partners.

4. Build excellent collaboration with bottlers marketing and trade marketing teams.

Primary Accountabilities:

1. BUSINESS PERFORMANCE: Delivers agreed volume, NR concentrate, profit and SOM for BEVE/ CSD brands and key sub-lines. Understands the business and competitive environment within complex bottlers/ market set up.

2. STRATEGIC PLANNING: Contributes to the development of brand annual activity joint plan [JP] & budget [COOP]. Amplifies EER Category annual activity calendar via enhancement, influencing and deployment of key initiatives within bottlers/ markets.

3. INNOVATION: Supports Senior Marketing Manager in driving brand innovation agenda, especially NS. Secures effective Innovation pipeline: assures reflection in the Stage Gate for all GO-G1 Product/pack innovation initiatives as aligned in the JP with Bottlers, works closely with CE Commercialization.
4. COMMUNICATION/ A&M: Executes EER communication deployment, ensures effective and efficient investment of A&M budget, controls A&M budget. Ensures all brand communication contributes to enhancing brand image and brand KPI’s (where available data). COOP alignment and management.

5. ACTIVATION: Secures transfer and supervises localization of Beverages programs for FOBO territories and deployment of agreed marketing initiatives according to marketing calendar, as well as secures perfect implementation via close cooperation with Bottler Marketing and TM teams.
6. BOTTLERS CAPABILITY: Transfers Best Practice tools from PEP/system; diagnoses gaps in capability on a going basis and initiates corrective action plans.
7. DO IT THE RIGHT WAY: Assures the Pepsico Values awareness and compliance

8. RELATIONSHIP MANAGEMENT: Bottlers: regular visits on the markets to identify business opportunities & fuel collaboration. Builds relations within PepsiCo CE & EER Beverages Category teams. And creative/ media agencies to ensure consistent quality & cost efficiency.

Qualifications/Requirements

·  University degree, Marketing/ Management degree is an advantage
·  2+ years of marketing experience (in a top FMCG company/ high performance digital agency)
·  Experience with business processes: A&M budget control, managing brand projects and contributing to advertising development
·  Project Management skills
·  Fluent in Nielsen and with strong Analitical Skills
·  Good Collaboration and High Communication Skills. Ability to build cross-functional/ cross cultural relations.
·  Flexibility to adapt to a changing business environment and work in diverse Matrix team
·  Ability to work independently, self-motivation and passion for learning and development
·  Fluent English
·  Flexibility to business travels: 1x per month [post Covid]
Relocation Eligible: Not Applicable
Job Type: Pipeline