Junior Brand Manager

Job description

Job Description

Auto req ID: 201164BR

Job Description

What you are going to do:

Contributes to powerful brand building and generates strong business results

·  Contributes to achieving agreed business objectives and sustainable and profitable growth of PepsiCo Beverages business.
·  Contributes the development and execution of brand strategies.
·  Contributes development of brand plans & key marketing programs. Primary Accountabilities :
·  BUSINESS PERFORMANCE: Contributes to the delivery of agreed volume, revenue, profit and SOM for the brand and key sub-lines.Learns the business and competitive environment.
·  STRATEGIC PLANNING: Contributes to the development of brand annual activity plan & budget. Works on amplifying EER Category activations. Delivers key initiatives / projects.
·  INNOVATION: Contributes to the delivery of brand innovation agenda.
·  COMMUNICATION: Executes communication development, ensures effective and efficient investment in line with assigned A&M budget. Aligns and runs brand communication, which enhances brand image and brand scores.
·  EXECUTION: Ensures perfect timing and quality of assigned brand projects execution including cooperation with ATL/BTL agencies and Sales Activation/ Sales GTMs.Amplifies regional/ global assets. Ensures consumer centricity.
·  RELATIONSHIP MANAGEMENT: Actively works with BM/ SBM on delivering yearly brand activation calendar. Effectively collaborates with other functions (Commercialization, CI, Sales Activation, Sales, Operations, and Revenue Management etc) Executes management information requests in a timely manner.
·  What you are going to do:
·  Contributes to powerful brand building and generates strong business results
·  Contributes to achieving agreed business objectives and sustainable and profitable growth of PepsiCo Beverages business.
·  Contributes the development and execution of brand strategies.
·  Contributes development of brand plans & key marketing programs.
·  Primary Accountabilities :
·  BUSINESS PERFORMANCE: Contributes to the delivery of agreed volume, revenue, profit and SOM for the brand and key sub-lines.Learns the business and competitive environment.
·  STRATEGIC PLANNING: Contributes to the development of brand annual activity plan & budget. Works on amplifying EER Category activations. Delivers key initiatives / projects.
·  INNOVATION: Contributes to the delivery of brand innovation agenda.
·  COMMUNICATION: Executes communication development, ensures effective and efficient investment in line with assigned A&M budget. Aligns and runs brand communication, which enhances brand image and brand scores.
·  EXECUTION: Ensures perfect timing and quality of assigned brand projects execution including cooperation with ATL/BTL agencies and Sales Activation/ Sales GTMs.Amplifies regional/ global assets. Ensures consumer centricity.
·  RELATIONSHIP MANAGEMENT: Actively works with BM/ SBM on delivering yearly brand activation calendar. Effectively collaborates with other functions (Commercialization, CI, Sales Activation, Sales, Operations, and Revenue Management etc) Executes management information requests in a timely manner.

Qualifications/Requirements

What you’ll need:
·University degree, Marketing/Management degree is an advantage
·2+ years of marketing experience (in a FMCG company/ advertising agency/research agency)
·Experience with business processes: A&M budget control, managing brand projects and contributing to advertising development
·Project Management skills
·Fluent in Nielsen and with strong Analitical Skills
·Good Collaboration and Communication Skills, ability to build cross-functional relations
·Flexibility to adapt to a changing business environment
·Ability to work independently, self-motivation and passion for learning and development
Fluent English
Relocation Eligible: Not Applicable
Job Type: Regular