Insights Supervisor Analytics

Job description

Job Description

Auto req ID: 209523BR

Job Description

Support inbuilding business partnering with Media & Digital

·  Running GDM studies and delivering clear and actionable results to business
·  Running Media & Digital analytical part of T&L agenda to drive better ROI
·  Drive ecom market evaluation based on available sources
·  Lead sellout data utilization to answer KBQ by partnering with IT and Business
·  Feed into personalization agenda development through leading media/digital T&L pilots

Qualifications/Requirements

Profile needed (background / skills / character)

·  Passionate about analytics (how to do things in more efficient way based on figures: ROI evaluation, maths models taking into consideration many factors etc.), ability to work with figures manually and at different levels of granularity;
·  Communication skills (ability to explain complicated things in plain words to business, interact with many stakeholders in complex matrix environment, keep in touch with people to manage expectations);
·  Leadership skills/seniority (ability to take others with you and drive changes in business by understanding their KBQ and finding most efficient ways of solving them), build partnership with senior stakeholders (media, digital directors, category marketing senior managers etc.)
·  Flexibility support principle "speed over perfection" and allow thyself to be imperfect and do assumptions if needed to give reco at needed granularity while keep promises and timings.
·  University degree and 3+ years of Insights/analytical experience
·  Exposure/experience of marketing campaigns effectiveness measurement (online / offline), ROI evaluation
·  Experience/exposure to econometrics (Marketing Mix Modelling) – the deeper – the better
·  Strong analytical thinking with proven ability to connect data & insight from different sources into sound business recommendations
·  Understanding of digital/offline media environment is a plus
·  Ability to effectively navigate in a highly matrixed environment and get things done through formal & informal channels
·  Passionate about digital media and data driven marketing
·  Fluent English

Relocation Eligible: Not Applicable
Job Type: Regular