Digital Marketing Analyst

Job description

Michael Kors is always interested in hearing from talented, globally-minded individuals with a passion for fashion.

If you enjoy working in a creative, fast-paced environment, then we would love to hear from you!

What You’ll Do:

·   Develop and maintain ongoing reporting to be delivered to the division and stakeholders, including but not limited to:
·  Digital Marketing Monthly Forecasts and Budgets
·  Daily Performance Tracking
·  Weekly Business Reports for Distribution
·  QA agency data and reporting to ensure data accuracy across deliverables
·  Identify areas of opportunities for report automation for department
·  Conduct and present ad hoc analyses using both Adobe Analytics as well as third party reporting (Google Ads, Facebook) to help identify optimization opportunities across site and inform digital marketing strategy
·  Possess working knowledge of core performance digital marketing channels including Paid Search, Comparison Shopping Engines, Affiliates, Display, and Social
·  Attend and contribute to meetings with external agencies for performance marketing and SEO
·  Work closely with Digital Commerce & Site Merchants to develop and deploy product-first marketing strategies that are cohesive with the brand’s initiatives.
·  Report on success on such initiatives in a timely fashion

You’ll Need to Have:

·  Bachelor’s degree
·  2-4  year(s) experience working in digital marketing and/or analytics for a performance-focused digital agency or relevant brand
·  Analytical skills, with the ability to build reports and summarize data in meaningful way for the goals of the business
·  Experience working with Adobe Analytics
·  Proficiency in Microsoft Word, Excel, PowerPoint
·  Ability to communicate with all levels of leadership, prioritize & manage assignments to meet deadlines and establish solid relationships
·  Entrepreneurial; ability to drive forward with goals independently
·  Effective time-management and project management skills.
·  Must be comfortable in a fast-paced environment

We’d Love to See

·  Understanding of Adobe/Digital Marketing tagging implementation for performance tracking

MK Perks:

·  Generous Holiday Schedule and Vacation Days
·  Internal mobility across Capri Brands (Michael Kors, Jimmy Choo, Versace)
·  Michael Kors and Jimmy Choo Discount
·  Exclusive Employee Sales
·  Fav 5 Cards (MK Discount for friends and family)
·  401k Match
·  Paid Parental Leave
·  Thrive Wellness Program (seasonal in-office massages and more!)
·  Commuter Benefits
·  Gym Discounts

At Capri, we are all responsible for creating a diverse and inclusive workplace. We try to inspire change and growth within each other and believe success is a result that comes from our differences. Capri is proud to be an equal opportunity employer committed to inclusivity regardless of age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. M/D/F/V