Marketing Communication Expert

Job description

Marketing Communication Expert

Your role:

She/he helps develop and enhance the marketing campaign and events strategy for Life Science, to work with an internal and external team to campaign analysis, planning and management to meet business needs.

 

This individual will have strong integrated marketing and data analysis experience to help build and execute marketing campaign against marketing communications objectives.This person will be a high-level thinker, with attention to detail and will create, manage, and evaluate marketing campaign strategy.

Responsibilities

·  Substantiate requirements for campaign analysis, information collection including, but not limited to customer interest and competitor marketing behavior data collection, metrics and definition standardization, data tracking and aggregation, benchmarking, verification, delivery/dashboard and reporting.
·  Devise analytics frame work for campaigns, both collectively (i.e. overall campaign effectiveness score & ROI), and individually (i.e. by marketing channel, by sub-metrics), emphasis on building positive and effective cycle of performance improvements over time.
·  Support business revenue growth via establishing effective and targeted campaigns.
·  Develop marketing communication campaign strategy and planning based on analytic dashboard and business priorities. The campaign planning will inlude various marketing channels (i.e. paid media, trade media, social), marketing content (i.e. Text, Image, H5, Video, Graphic), sub-metrics (i.e. seminar, conference, salon, webinar, live-stream) to achieve the target.
·  Work collaboratively with commercial marketing, digital marketing and data team to efficiently manage both internal and external resources to fulfill above-mentioned missions and responsibilities.

Who you are:

·  Bachelor/Master’s degree
·  8 years above experience in marketing planning, including demonstrable success in understanding and working with strategic viewpoints and hypotheses, with ability to make sound judgement of marketing plans
·  Ability to work independently, prioritize effectively and manage multiple projects in a high-volume, fast-paced environment.
·  Strong analytical abilities necessary to gather key business and user insights and apply strategic planning skills to create a long-term vision for campaign.
·  Ability to think innovatively, shaping and communicating new concepts.
·  Experience with and enthusiasm for B2B communications, and analytics. Candidate should also have a proven track record finding the differentiating nugget or hook to attract internal and external interest.

HR: 89831

Functional Area: Commercial

Job Requisition ID: 192322

Location: Shanghai - all

Career Level: D - Professional (4-9 years)

Working time model: full-time

US Disclosure
The Company is an Equal Employment Opportunity employer. No employee or applicant for employment will be discriminated against on the basis of race, color, religion, age, sex, sexual orientation, national origin, ancestry, disability, military or veteran status, genetic information, gender identity, transgender status, marital status, or any other classification protected by applicable federal, state, or local law.  This policy of Equal Employment Opportunity applies to all policies and programs relating to recruitment and hiring, promotion, compensation, benefits, discipline, termination, and all other terms and conditions of employment. Any applicant or employee who believes they have been discriminated against by the Company or anyone acting on behalf of the Company must report any concerns to their Human Resources Business Partner, Legal, or Compliance immediately. The Company will not retaliate against any individual because they made a good faith report of discrimination.

North America Disclosure
The Company is committed to accessibility in its workplaces, including during the job application process. Applicants who may require accommodation during the application process should speak with our HR Services team at 855 444 5678 from 8:00am to 5:30pm ET Monday through Friday.

Job Segment: Strategic Planning, Strategy