Loyalty Programs Expert

Job description

Loyalty Programs Expert

Your role:

Work in close collaboration with strategic partners to implement brand plans, define brand guidelines and identify local new business opportunities to achieve Market shares objectives.

 

As the e-Commerce Category specialist,  this position will be in charge of developing strategies and plans that could be implemented in  e-Commerce channels, including product and pricing & all translation.

 

Key Accountabilities

 

Develop category strategic plans

 

Lead the implementation of the global strategies, then develop & implement local strategies reflecting all relevant local insights

Drive excellence in execution for category initiatives in accordance with global brand strategies

Work cross functionally, drive and support continuous improvement, risk assessment and contingency planning for the brands in charge

 

Lead innovation planning

 

Lead & manage the annual brand plan

 

Consolidate all “internal Best Marketing Practice Sharing” as well as “China industrial benchmark best practice” & transfer this into annual knowledge building workshops to relevant internal and external stakeholders

 

Define the strategy online & offline for flawless activation

 

Develop the annual activation plan and ensure flawless execution

Define campaign blueprint and digital landscape.

Prepare brand campaigns and execute with excellence for Cross Border implementation

Drive precision marketing and adjust media messages to specific target consumers

Ensure brand guidelines are adhered to across all consumer and shopper touchpoints

Sell-in marketing plans and campaigns to key stakeholders internally as well as to external stakeholders, including EC platforms

Work effectively with agency partners and other third parties to ensure brand strategies are activated, including clear briefing and campaign development process

 

Measure performance and drive for continuous improvement at category level

 

Provide local view of category and brand performance and propose corrective actions when necessary

Learn & monitor the Chinese market dynamics, consumer & competitors evolution

Share performance with relevant stakeholders

 

Identify the sources of growth and propose directions for new opportunities

Drive the integration of insights into business strategies and tactics

 

Define the Category CMI (Consumer and Market Insights) roadmap

 

Implement the appropriate market research, analyse data, and prepare feasibility study of new or assigned products

Monitor the allocated budget at Category level

HR: 89831

Functional Area: Commercial

Job Requisition ID: 203574

Location: Shanghai - all

Career Level: D - Professional (4-9 years)

Working time model: full-time

Careers during Covid-19
Thank you for visiting our careers website, we are always looking for curious minds to join our teams. We understand how much the world is being impacted by the Covid-19 crisis and we want to assure you that your safety is very important to us. To ensure that everyone’s health is protected, instead of a standard face-to-face interview, it is likely that you will be offered alternative digital interview options.

US Disclosure
The Company is an Equal Employment Opportunity employer. No employee or applicant for employment will be discriminated against on the basis of race, color, religion, age, sex, sexual orientation, national origin, ancestry, disability, military or veteran status, genetic information, gender identity, transgender status, marital status, or any other classification protected by applicable federal, state, or local law.  This policy of Equal Employment Opportunity applies to all policies and programs relating to recruitment and hiring, promotion, compensation, benefits, discipline, termination, and all other terms and conditions of employment. Any applicant or employee who believes they have been discriminated against by the Company or anyone acting on behalf of the Company must report any concerns to their Human Resources Business Partner, Legal, or Compliance immediately. The Company will not retaliate against any individual because they made a good faith report of discrimination.

North America Disclosure
The Company is committed to accessibility in its workplaces, including during the job application process. Applicants who may require accommodation during the application process should speak with our HR Services team at 855 444 5678 from 8:00am to 5:30pm ET Monday through Friday.

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