E-Merchandising Assistant Manager

Job description

A mutually rewarding experience.

Work. Realize your ambitions. And realize there's more to being in business than just making a profit. That's the Mars philosophy. And the opportunity we offer every one of our Associates. An opportunity to take what you do and make it mean more for you, for those around you and for the planet. What you get here is challenging, interesting work. You get the tools you need to do a great job and you get to have the best possible people on your side to help you do it. And at the same time as getting to find ways to do business better today than we did it yesterday and driving a great career, you also get to build a more enlightened business and drive sustainability.

Because it's never just about a single person, a single project or a single brand. It's about how you can grab everything that's within your reach here and use it to pursue mutual, long-term gain. It's about having ideas. And ideals. Being prepared to risk failure because the promise of success means we'll all be a little better off. It's that mix of integrity and ambition that makes Mars such a special place to work. And why working here is always about more than just a job.

About Mars, Incorporated

Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With almost $35 billion in sales, the company is a global business that produces some of the world's best-loved brands: M&M's®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN'S®, MARS DRINKS and COCOAVIA®. Mars also provides veterinary health services that include BANFIELD® Pet Hospitals, Blue Pearl®, VCA® and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 100,000 Associates to create value for all its partners and deliver growth they are proud of every day.

Key Responsibilities/职位描述

·  The main role of the E-Merchandising Manager is to play a critical role in working with our key customer(JD -platform), and platform e-commerce team to deliver sales target, develop comprehensive and cohesive plan to drive consumer journey from awareness through to conversion and loyalty.
·  Deploy brand strategies and objectives, shopper’s insights into e-commerce merchandising solution which includes:

- Lead the design of product pages for all current and future ecommerce platforms.

- Deliver accurate and best-in-class images throughout all devices (PC, mobile, app, wechat, pad, etc.)

- rack and analyse performance of ecommerce pages, monitor best practice by other brands, then provide insights for continuous improvements.

- Be responsible for the search ranking optimization and category rankings, pricing and promotion, user ratings and reviews, on-shelf availability etc. across all platform clients.

·  Understand platform key customers, develop and prioritize proper A&P investment plan, be responsible for the execution and alignment across platforms and customers.

- Responsible for Ecommerce key account A&P budget planning, allocation, spending and execution, ensure spending within budget and drive effective ROI.

- Closely monitor allocated A&P funds throughout the year via good self-tracking and reports provided by finance team.

·  Work closely with marketing team, finance and platform e-commerce team to develop comprehensive and cohesive plan to drive consumer journey from awareness through to conversion and loyalty.

- Design and execute platform specific promotion, traffic building and SNS programs to drive sales.

- Working side by side with data analysis team to perform in-depth analysis of growth drivers, product portfolio, channel conversion, investment ROI to give recommendations and implement strategies for improvement.

- Working closely with EKA managers and Customers to optimize currently platform advertising strategy, ROI of CPC/CPM etc., as well as content marketing management.

·  Strengthen connection with JD platform

- Proactively collect platform uni-marketing and category information so as to integrate available resources to build RC brand and drive sales.

- Maintain good relationship with platform by organizing regular and event based cooperation meetings.

·  Accelerate nutrition content by leveraging platform resource to strengthen online consumer nutrition
education, incorporating with FGS in the platform.

Qualifications/任职条件

·  Bachelor’s degree required.
·  3+ years of marketing experience in product marketing, in-store merchandising and digital search.
·  Has brand management or insight background is a value added
·  B2C E-commerce experience a big plus
·  Fluent English speaker, good presentation skill
·  Ability to collaborate successfully and lead multiple projects and teams
·  Good team worker and interpersonal skills
·  Highly motivated, highly organized, flexible and results oriented
·  Pet owner is preferred.

Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.

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