Assistant Technical SEO Manager

Job description

Job Description:

Marks and Spencer is a unique British heritage brand with a history of ‘firsts’ and we enjoy the fact that everything we do has the potential to impact and delight over 29 million customers every day.

In the Clothing and Home Marketing team we are on a journey to change perceptions. We want to get people talking about Marks and Spencer in different ways to before – delivering the right messages at the right time, in the right way!

We have a clear strategy with ambitious goals, a digital first mentality and a team with an impressive array of experience - and our role is to help deliver our ambition of providing our customers with the best quality products at great prices, every day.

Communication with our customers starts with us and our journey is built with customer insight at its heart. As part of a large and dynamic marketing function, your voice will be heard and you will have the opportunity to make a difference in a team that are passionate about getting it right.

Working in such a dynamic department offers the opportunity for growth whilst being part of a lively and cohesive team.

Search Engine Marketing is one of the largest traffic and revenue drivers for M&S.com with a major ambition to grow both the SEO and PPC channels over the next 3 years. As part of our growth strategy for M&S.com we have made a fundamental and exciting change to the way that we do Search Engine Marketing. Not only have we hired a new, innovative paid search agency, we have brought our SEO capability fully in-house through the creation of a brand new SEO and “Total Search” team to maximise the opportunities that exist between the paid and organic search channels.

With so much positive change taking place in Search at M&S we have created a number of exciting new roles!

About the role:

This role reports into the Technical & Insight Search Manager, working in the total search team between our SEO and PPC teams. Your technical search improvements will aim to drive increased visits and revenues from both search channels.

In this highly visible role you will:

·  Lead and deliver on a comprehensive Technical Search roadmap for the M&S website
·  Be the key point of contact in the search team for all technical projects
·  Work alongside internal teams including product owners, developers and senior stakeholders
·  Audit and monitor the M&S website, crawl data and server logs to identify issues that might be impacting search performance
·  Drive forward a test-and-learn approach to on-site search optimisation

Day to day you will undertake activities including:

·  Site Auditing: Identifying key opportunities to improve the search performance of M&S.com, using enterprise search tools including Botify
·  Site Monitoring: Keep a close eye on technical factors that might impact search performance, such as sitespeed, crawl and indexation issues
·  Technical Projects: As the key point of contact for technical search projects, you will consult on potential search risks and benefits for major upcoming and ongoing projects
·  Search Training : Creating and delivering training sessions to internal and external stakeholders that upskill and inform the wider business about technical search optimisation

About you:

·  Experienced SEO practitioner, familiar with the complexities of e-commerce SEO
·  Strong technical SEO knowledge, including techniques to optimise crawl and render budget
·  Comfortable working in an in-house team without an SEO agency
·  Able to influence and build great working relationships with stakeholders
·  Confident at communicating with both technical and non-technical teams
·  Experience with a variety of enterprise-level search tools
·  Strong presentation skills

With our digital transformation strategy well underway at M&S and with Search Engine Marketing front of mind right up to board level there has never been a better or indeed more exciting time to join our team!

Why compromise for anything else, grow your career by working for one of the UK’s most loved brands in an exciting new team that is high energy and fast paced.

Apply today.