A Victoria’s Secret Assistant Store Manager (Lingerie, PINK, or Beauty) is a values-based leader that delivers
exceptional customer and associate experiences to grow top line sales. An
Assistant Store Manager (Lingerie, PINK or Beauty) leads store performance
through our core values of The Customer Rules, It Matters How We Play the Game,
Inclusion Makes Us Stronger, and Passion Leads to Success.
Primary Responsibility: The Assistant Store Manager (Lingerie,
PINK, or Beauty) has the primary responsibility of driving results of an
individual brand. Additionally, the
Assistant Store Manager (Lingerie, PINK, or Beauty) owns coaching and
development of entire store team to deliver on the brand story though customer experience
behaviors, operational excellence, and product life cycles of assigned
brand. The Assistant Store Manager
(Lingerie, PINK, or Beauty) also has the responsibility of driving total store
results in Sales, Shrink, Turnover, and Payroll Management in absence of the
Direct Reports :
Manager(s), Supervisor(s), Sales Specialist (s), Bra Fitting Specialist, Sales
& Support Generalist
Growth (Store and Individual Brand) to Last Year
To perform this job effectively an Assistant Store Manager (Lingerie,
PINK, or Beauty) must be able to perform all the responsibilities
Culture and Customer:
associate retention strategies with Store Manager.
demonstrates and provides coaching to direct reports through selling behaviors,
and observations in all zones (selling floor, cash wrap, fitting room, and
non-sales area) and building customer loyalty.
understanding of how all roles work for the good of the team.
executes Talent Life Cycle for direct reports and is accountable for execution
of assigned team. Talent Life Cycle actions include selection/interviewing,
onboarding, coaching/performance management, succession, reward and
recognition, and culture/engagement.
and leads performance management for direct reports (Annual, Mid-year, Monthly
Touch points) and oversees execution of assigned team.
personal successor and co-creates individual development plans for direct
and executes brand initiatives and strategies (Sales Education, Launches,
Events, Brand Promotions, and Product Testing). In stores with (Lingerie, PINK, Beauty) Manager
Assistant Store Manager supports execution and approves all strategies.
the overall appearance and presentation of merchandising strategies of the
brand by executing brand guide planning, mapping, and final execution of
cash wrap brand guide and visual standards. (Beauty only)
short term sell thru strategies with use of visual merchandising filters.
the strategy to maintain the updated floor plan and fixture block leveraging
the digital brand guide and fixture database.
associates and leadership understand and maintain visual merchandising standards
of assigned brand.
business insight and takes action by reviewing brand business results daily,
weekly, monthly and linking behaviors to actions.
with Store Manager to determine payroll management and takes appropriate
with Assistant Store Manager (Brand Operations) to ensure proper scheduling for
all aspect of the brand. Stores below $4M communicate to SM, $9-$11 M
communicate to Brand Operations Manager.
monthly associate availability check-ins with direct reports to ensure
availability meets business and associate needs.
and/or directs product lifecycle activities during open hours of assigned brand
to drive merchandise availability.
backroom standards during floorset execution.
line management plan and reviews with Store Manager for cash warp zones within brand.
store strategies to reduce shrink and ensures sensoring guidelines and testers
for brand are executed and maintained and inspects fitting room of brand for
signs of known loss and ensures accurate known loss reporting.
capability building of store team to manage fitting room “go backs” in a timely
manner of assigned brand.
of asset protection action plan and ensures direct reports are aware of current
opportunities and how to address them.
fitting standards of brand (clean and accessible at all times and doors closed
for assignment and completion of daily, monthly, quarterly cleaning tasks that
can be conducted during open hours which include; dusting surfaces, cleaning
mirrors, trash removal, spills, and any immediate maintenance issues that
prevent customer and associates from having a safe experience.
All leadership roles at Victoria’s
Secret are responsible for:
and demonstrating the company values within the store at all times.
· Leading the entire sales floor while
assigned to the role of Customer Sales Lead (CSL) and ensuring the team is
delivering the best buying environment for the customer.
business insight by reviewing total store results daily, weekly and monthly and
linking behaviors to actions.
· Upholding positive associate relations
that lead to engagement in the brand and the team.
store opening and closing procedures and recovery.
· Reinforcing store strategies to reduce
shrink and build personal capabilities in asset protection.
· Effectively managing and controlling
• Previous experience leading leaders and associate
• Demonstrates ability to improve
customer satisfaction and drive customer loyalty
• Proven ability to effectively
delegate, follow up and communicate with all levels of the organization
• Demonstrates ability to manage
complex and competing priorities with time management and organizational skills
• Demonstrates ability to assess
talent, coach, develop and manage performance
• Demonstrates business acumen with
strong strategic and analytical skills
• Demonstrates excellent visual
• Ability to work nights, weekends,
holidays, and during non-business hours
An equal opportunity employer, we do not discriminate in hiring or terms and conditions of employment because of an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status or any other protected category recognized by state, federal or local laws. We only hire individuals authorized for employment in the United States.