BALENCIAGA Web-Marketing Coordinator

Job description

Summary

Key Accountabilities

·  Plan and execute the acquisition strategy and the traffic optimization, including SEO/SEM, marketing database, email program, affiliation, product feed, …;
·  Set-up and propose a seasonal Marketing calendar for campaigns, promotions per country/area;
·  Oversee and optimize the performance of SEO and SEM for the brand WW;
·  SEM: Working with our agency, manage SEM campaigns and identify opportunities to improve ROI (inclusive of testing landing pages and new formats, copy approval);
·  Partner with Customer Engagement team to build the emailing program, suggesting targeted actions, participate in the definition of new formats, new types of emails based on the customer journey and on the new available tools;
·  Partner with online merchandising team to ensure that product specific strategies and campaigns are aligned with key product strategies and inventory levels;  
·  Manage affiliate relationships and identify new opportunities to drive affiliate-marketing growth with partners that are brand appropriate;
·  Ensure necessary content for all campaigns are being developed and executed;
·  Set-up and monitor performance of E-marketing channels, and adjust strategies/ activities according to business, countries/ area, define KPIs;
·  Follow the eCommerce marketing budget and suggest budget re-allocation to maximize return on investment;
·  Follow and challenge our online distribution partners eMarketing campaigns;
·  Conduct benchmarks;
· 
Analyze and follow campaigns performances building reports and dashboard.

Key Requirements

·  5/7 + years in eCommerce marketing with deep channel experience – SEO, SEM, Affiliates, Display, Email  
·  Bachelor’s degree or higher
·  Results-oriented, with strong quantitative and qualitative analytical skills
·  Proficient with Google Analytics and Excel  
·  A collaborative team player who enjoys working in a cross-functional team environment
·  Strong organizational skills, and ability to multi-task/manage multiple projects simultaneously
·  Excellent written, verbal and presentation skills
·  Fluent in French and English – International experience is a plus.

Job Description

Job Type
Regular

Start Date
2018-11-19

Schedule
Full time

Organization
BALENCIAGA S.A.