Marketing Strategist

Job description

This WW Marketing Leader will shape and champion the mission, vision, and execution of a cross-BU go-to-market strategy. They will work with stakeholders across corporate marketing, sales and product leadership, as well as industry, business unit, and geography marketing and sales. Through this collaborative effort, they will architect and evangelize a clear and logical conceptual campaign architecture anchored in must-win audience conversations, and facilitate alignment across marketing, sales, and product leadership to ensure successful execution from awareness to closed business.

This marketing leader must possess deep knowledge of best practice, audience-centric b2b marketing principles, including audience prioritization, campaign architecture, messaging and positioning, content architecture, account-based marketing and sales enablement. Additionally, this individual must have a strong executive presence, the ability to influence behaviors and build critical relationships in a highly matrixed organization through earned trust and respect, and an exceptional ability to communicate complex ideas clearly and simply - verbally, through presentations, and in internal and external-facing communications.
Auto req ID

295739BR
Required Education

Bachelor's Degree
Role ( Job Role )

Sales Enablement Professional
State / Province

NEW YORK
Primary job category

Marketing
Company

(0147) International Business Machines Corporation
Contract type

Regular
Employment Type

Full-Time
ERBP

Yes
Is this role a commissionable/sales incentive based position?

No
Travel Required

Up to 10% or 1 day a week
IBM Business Group

CHQ/OTH
Preferred Education

Master's Degree
City / Township / Village

NEW YORK
Being You @ IBM

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
Required Technical and Professional Expertise

·  Proven experience leading marketing organizations through go-to-market transformations
·  Dedication to audience-centricity and ability to evangelize the business value of shifting from product-centric to audience-centric marketing
·  Natural leadership skills, with the ability to lead through influence as well as direct reporting lines
·  Ability to navigate complexity and uncertainty in pursuit of a goal or objective
·  Bias toward action and ongoing optimization
·  Expertise in conceptual campaign architecture in a b2b enterprise environment
·  Expertise in audience-centric messaging and content creation, with the proven ability to implement standards, methodologies, and templates to ensure consistency and scalability of best practices
·  Experience in b2b sales and product management
Country/Region

United States
Preferred Technical and Professional Experience

·  Outstanding written and oral communication skills
Secondary Job Category

Sales Enablement
Eligibility Requirements

·  None
Position Type

Professional
Early Professional Track

Not Applicable - Professional Hire
Location Statement

IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.
Introduction

At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.
Your Life @ IBM

What matters to you when you're looking for your next career challenge?

Maybe you want to get involved in work that really changes the world? What about somewhere with incredible and diverse career and development opportunities – where you can truly discover your passion? Are you looking for a culture of openness, collaboration and trust – where everyone has a voice? What about all of these? If so, then IBM could be your next career challenge. Join us, not to do something better, but to attempt things you never thought possible.

Impact. Inclusion. Infinite Experiences. Do your best work ever.
About Business Unit

IBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.
About IBM

IBM's greatest invention is the IBMer. We believe that progress is made through progressive thinking, progressive leadership, progressive policy and progressive action. IBMers believe that the application of intelligence, reason and science can improve business, society and the human condition. Restlessly reinventing since 1911, we are the largest technology and consulting employer in the world, with more than 380,000 IBMers serving clients in 170 countries.