Digital Development Representative

Job description

Digital Development Representative

  

Job Description:

   

Hewlett Packard Enterprise advances the way people live and work. We bring together the brightest minds to create breakthrough technology solutions, helping our customers make their mark on the world.

Marketing is changing as fast as customer expectations. To stay ahead, we are focused on becoming a digital business, where we put the customer at the center of everything we do and use our digital analytics capabilities to continuously evolve to what our customers need.

Customers are telling us more and more that they want to transform so they can focus on their core business and outcomes, not just on the IT that powers it. They like the cloud experience, but it’s inconsistent between the traditional data center and the cloud. We think that needs to change.

As a brand, we want to be known as the company that brings the best cloud experience to you, no matter where your apps and data are. To deliver on that, our CEO announced at our annual customer conference HPE Discover in June, that we will offer everything in our portfolio as a service—whether that’s high-performance computing or edge networking—by 2022 through a mix of subscription-based, pay-per-use and as-a-service consumption models. With our strengths in Pointnext Services and our financial services group, we have something truly unique to offer our customers.

This is a big shift in mindset. When you deliver something as a service, the customer experience becomes your differentiation. Marketing has to lead this change, both in the market as well as internally. Digitally transformed organizations rely increasingly on the skills, mindsets and culture of their organization to rally around our vision and bring our strategy to life.

The role of the Digital Account Manager (DAM) is to build relationships with customers in targeted accounts where there is no existing sales relationship.

Each DAM is aligned to a specific industry vertical and is responsible for understanding current market trends and the challenges those customers are facing. They must also be knowledgeable with HPE’s Super 6 portfolio, recent acquisitions and relevant customer success stories in order to become a market expert and go-to resource for customers in that vertical. In order to do that, the DAM must be able to correlate the appropriate industry insights discovered with any additional digital intelligence and then conclude which HPE Super 6 focus area is most applicable. Once all of that intel/data is gathered, the DAM will determine what engagement approach or digital tactic he/she will use in order to begin fostering a long-lasting relationship.

Key Responsibilities:

·  Extensive research and investigation for each account prior to engaging a customer
·  Consolidate & enter all digital intelligence, industry insights, relevant notes and net-new contacts discovered & gathered into system
·  Commit to weekly schedule created by the DAM and approved by Manager
·  Maintain a strong Social Selling presence by posting relevant industry content regularly, sending messages and commenting/liking other posts from customers (Must be LinkedIn savvy)
-There is a Social Selling Index that ranks each DAM’s LinkedIn profile and social presence
·  Generate qualified leads to handoff to Sales once customer is ready to purchase within 3 months
·  Sound knowledge of HPE’s strategy & portfolio (HPE’s Super 6 & recent acquisitions)
·  Consistent outbound engagements and follow ups to the accounts DAM has already started to develop
·  Drive consultative conversations and share how HPE is going beyond what’s “inside the box” with customers
·  Post-purchase nurture of customer relationship

Other Responsibilities include:

·  Commitment to planning for the next day’s engagements everyday
·  Profile accounts in pre-set list each DAM has & enter all intel and contacts to system previously unknown
·  Develop relationships & set meetings with the customers who DAM receives bi-directional conversations from
·  Recognize opportunities to upsell to customers
·  Articulate HPE’s strategy to a customer
·  Set meetings
·  Adapt in a changing environment
·  Build relationships with new customers not familiar with HPE’s offerings
·  Manage self-generated digital marketing leads through engagement stages until customer is ready to purchase within 3 months
·  Handoff self-generated leads to dedicated assigned sales rep
·  Use analytic tools to enrich/qualify contact and to provide relevant solution or market insight in order to point the customer in the right direction and drive interest
·  Regular use of social media platforms
·  Visit top industry & tech publications regularly to keep up with demand and trends
·  Plan to engage 15-20 accounts per day to qualify & nurture prospective leads
·  Actively listen to potential clients to determine technical and business requirements and ensuring that all necessary information is collected
·  Provide regular feedback to Digital Program owners on lead quality, closure reasons and improvement areas identified  

Experience

·  3-5 years’ experience in Online Marketing and Product Promotion/Digital Selling
·  Good track record of WON results within current role
·  Managed opportunities with longer sales cycles
·  Experience handling objections from customers
·  Engaged or sold to net-new customers
·  Developed relationships digitally with customers previously unknown

Competencies: A successful DAM will have the preferred attributes:

·  Positive & friendly attitude
·  Meticulous attention to detail
·  Ability to network
·  Not hesitant to ask questions or propose ideas to peers or leadership
·  Comfortable receiving or giving feedback
·  Nurtured relationships with new customers that potentially take months to develop or get a first response
·  Comfortable leveraging resources and ability to work around problems
·  Willingness to adapt and take action when it comes to receiving feedback
·  Self-driven and motivated to develop individual skillset in additional to full-time responsibilities
·  Comfortable in a start-up environment
·  Experience in consultative selling or bringing together key influencers in organizations to deliver a solution
·  Ability to be autonomous, conscientious and proactive, with the ambition and persistence to succeed in a fast-moving and dynamic international organization
·  Ability to Influence; stands out for soft skills on customer engagement & (social) digital selling techniques.
·  Good linguistic skills (clear and proper pronunciation, spoken language fluency, extensive vocabulary)
·  Great at attentive listening
·  Technology enthusiast with good technical skills competence
·  Sales certified or commitment to get sales certified on wide range of HPE’s product portfolio.
·  Comfortable with using  a suite of engagement and CRM applications and virtual communication tools (Social media, SFDC etc)
·  Comfortable keeping up with and sharing insights from the top tech and relevant industry publications

We offer:
• A competitive salary and extensive social benefits
• Diverse and dynamic work environment
• Work-life balance and support for career development
• An amazing life inside the element! Want to know more about it?
Then let’s stay connected!
https://www.facebook.com/HPECareers
https://twitter.com/HPE_Careers                                                                                                                                                                                           

Job:
Marketing

Job Level:
Specialist

    

Hewlett Packard Enterprise is EEO F/M/Protected Veteran/ Individual with Disabilities.

   

HPE will comply with all applicable laws related to the use of arrest and conviction records, including the San Francisco Fair Chance Ordinance and similar laws and will consider for employment qualified applicants with criminal histories.