Global SAP Alliance BMC Leader - Assistant Director (1-Yr PBLD)

Job description

The BMC function has an important role to play in helping to achieve EY’s Vision 2020 ambition to become the leading global professional services organization. We work hand in hand with the business to take services and solutions to market; bring our purpose, building a better working world, to life for our people, clients and communities; engage our people and build a high performing culture; and to build the commercial value and emotional resonance of the EY brand.

BMC is led globally by Karen Hopkins. The function is made up of around 2,000 professionals, working across the Executive and Regions in the following areas of specialism: Brand; Marketing; PR/Media Relations & External Communications; Internal Communications &Employee Engagement; Corporate communications.

BMC also includes a number of teams who are responsible for content development, editorial, webcasts, events-staging, strategy, planning and operations. Through the collective power of BMC, and the other teams and specialists we work with, we aim to build a better working world by driving commercial value through distinctive marketing and communications that deliver measurable market impact.

Alliances and Ecosystems are at the heart of innovation for EY and enable us to achieve our Vision 2020+ and Alliances Hypergrowth growth ambitions. Through our alliances and ecosystems, we are accelerating our clients’ issue-driven innovation and digital transformation. Included is EY’s global strategic technology relationship with SAP, as well as collaboration with organizations that specialize in a specific competency, industry or geography.

 

 

 

 

Function:          Brand, Marketing & Communications (BMC)
Sub Function:  Global Advisory, Alliances and Ecosystems - SAP (BMC)
Job Rank:          Full Term Contract (FTC)
Scope:              Global

Location:              UK or US based

 

The opportunity  

This role requires an experienced, energetic and resilient team player with an excellent understanding of what it takes to deliver marketing programs in a complex environment and working with Alliance partners. Working closely in an agile team, the successful candidate will be required to build relationships and collaborate closely within the BMC team, subject matter experts and relevant client-serving professionals. The role will lead the Global EY SAP Alliance BMC strategic objectives, plan, tactics and developing the execution. Driving dedicated and integrated lead generation campaigns (building brand and driving commercial value) are an important part of the task as well as building internal engagement and pride on our services and way of working.

In addition, providing direction, guidance and advice at varying levels to the area and regional BMC teams responsible for execution at a local level. The role is accountable for establishing and demonstrating alignment between global and local as well as cross Service Line, Industry, priority GTM (go-to-market) campaign teams and other alliance-based programs to create synergies and make sure that the whole of EY is brought to market through an integrated strategy.

This role will work closely with the Global Alliances and Ecosystems leader (Greg Sarafin), Global EY SAP exec sponsor (Hanne Jesca Bax), Global EY SAP GTM Alliance leader (Tim Fuller) and Director (Justine Zang), Innovation Lead (Axel Janz) and EY SAP Alliance area leaders (Michael Yadgar, Tom Velema, Hanne Jesca Bax, Chris Gant and Catherine McCourt) and their Alliance BD teams in developing a strong Brand, Marketing and Communications (BMC) strategy that supports the organization’s ambition of being number one or two in market share in our chosen markets and supports driving commercial value through our BMC programs.

Success in this role will be the delivery of joint marketing programs that integrate brand, GTM and drive engagement, through a sector lens and will show supporting the business in driving growth. Success will be measured through EY’s global brand survey and through pipeline/revenue and lead generation metrics.

Your key responsibilities

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Creation and execution of the Global EY SAP Alliance BMC strategy and plan in alignment with the Advisory and Alliances global business plans and growth priorities

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Providing strategic marketing advice to the Global Advisory, Global EY SAP and Global Markets leadership team

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Establishing relationships and close collaboration with Global SAP Marketing (external)

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Working to integrate across all of BMC including industry, service lines, regions and other BMC programs to ensure successful delivery and high impact in the market

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Responsibility for Global EY SAP Alliance campaigns and programs: key events to be managed from planning to execution:

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SAP FKOM, 5 various area events, Jan 2020 – support from area BMC

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SAP SAPPHIRE NOW, May 11-15, 2020 – support from various BMC teams

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Supporting role on area led, solution focused events.

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Connections with key Global Advisory BMC experts in brand, content strategy, analyst relations and public relations and the digital and social media teams to ensure programs are leveraged effectively.

Skills and attributes for success

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A strong team player, comfortable working collaboratively, virtually and independently

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Excellent communication and networking skills – able to effectively manage and influence senior leaders as well as a broad range of internal and client facing professionals

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Ability to challenge views/perspectives while securing buy-in within BMC and beyond

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Ability to work in a high pace, agile environment

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Ability to work under pressure and to tight deadlines, managing multiple priorities effectively

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Ability to synthesize complex information into simple, high impact messages

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Ability to manage budgets for global Advisory EY SAP Alliance BMC and appropriate measurement of market impact and evaluation of ROI

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To qualify for the role you must have

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Previous Alliance marketing experience

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Experience in a cross-border role, successfully managing multiple complex projects at a global level

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Experienced in B2B marketing, with substantial experience in professional services 

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Good understanding of the EY business, key stakeholders and influencers

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Experience managing diverse teams

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Outstanding communication abilities and experience

 

Ideally, you’ll also have

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Availability for global travel

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High level of influencing and networking skills

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Experience with the use of a variety of digital channels to deliver initiatives to targeted buyers

 

What we look for

We’re looking for an experienced, high energy individual who embraces change and innovation in order to ensure that we can continue to deliver world-class BMC initiatives in an ever-changing environment.

What working at EY offers

We offer a competitive remuneration package where you’ll be rewarded for your individual and team performance. Our comprehensive Total Rewards package includes support for flexible working and career development, and with FlexEY you can select benefits that suit your needs, covering holidays, health and well-being, insurance, savings and a wide range of discounts, offers and promotions. Plus, we offer:

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Support, coaching and feedback from some of the most engaging colleagues around

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Opportunities to develop new skills and progress your career

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The freedom and flexibility to handle your role in a way that’s right for you

 

EY is committed to being an inclusive employer and we are happy to consider flexible working arrangements. We strive to achieve the right balance for our people, enabling us to deliver excellent client service whilst allowing you to build your career without sacrificing your personal priorities. While our client-facing professionals can be required to travel regularly, and at times be based at client sites, our flexible working arrangements can help you to achieve a lifestyle balance.

About EY

As a global leader in assurance, tax, transaction and advisory services, we’re using the finance products, expertise and systems we’ve developed to build abetter working world. That starts with a culture that believes in giving you the training, opportunities andcreativefreedom to make things better.Whenever you join, however long you stay, theexceptionalEY experience lasts a lifetime.And with a commitment to hiring and developing the most passionate people, we’ll make our ambition to be the best employer by 2020 a reality.

 

If you can confidently demonstrate that you meet the criteria above, please contact us as soon as possible.

Join us in building a better working world.   

 

Apply now.

EY provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.​