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MARKETING & CRM ANALYST H/F

  • Internship
  • Milan (Milano)

Job description



ITALIE(Milan)
du01 avril 2020au01 avril 2022(pour24mois)
ETABLISSEMENT :LECTRA
REMUNERATION MENSUELLE :2024€ (indemnité non contractuelle fixée par décret et arrêté, dont le montant peut varier notamment en
fonction de l’évolution du barème de référence, de la localisation de la mission et des cas d’abattements prévus par les textes)

Entreprise:
Lectra
For forward-looking companies that breathe life into our wardrobes, car interiors, furniture and more, Lectra is committed to crafting the premium technologies that facilitate the digital transformation of their industry.
Lectra’s offer empowers brands and manufacturers from design to production, providing them with the market respect and peace of mind they deserve. Founded in 1973, today Lectra has 32 subsidiaries across the globe, serving customers in over 100 countries.
With more than 1,700 employees, Lectra reported revenues of €283 million in 2018. Lectra is listed on Euronext (LSS).

Poste et missions:

The Marketing & CRM Analyst will work closely with the Lectra Regional Marketing team to develop and execute market research and data management as well as support segmented and targeted lead generation and relationship development campaigns analyses. The Regional CRM Analyst will be a key Salesforce and Marketo user, managing accurate data integration and supporting the marketing team’s data needs with these two key platforms. Responsibilities include creation and execution of reports, market research, analyze competitors, analyzes and accuracy of data, prospect and segment targeting, and development and implementation of recommendations to improve upon the data quality used for Lectra digital marketing activities.
The Marketing & CRM Analyst will support the acquisition of new customers and increase the penetration of Lectra within the existing customer base resulting in greater revenue opportunities for the company.

Market Analysis
• Manage, develop, and organize market knowledge and analysis (especially market potentials and specific regional needs) and monitor the evolution of these markets, both through the watch and the study of macroeconomic information, customers, prospects, potential partners and competitors.
• Centralize and analyze all internal and external information to derive upcoming trends and additional business opportunities
• Develop and propagate the knowledge of high potential ecosystems
• Contribute to the development of the regional strategy as it pertains to marketing and the business
• Generate reports that analyze competition and customers
• Report regularly on progress and updates with regional management and corporate counterparts

Data Analysis
• Evaluate and oversee all marketing customer list requests.
• Support campaign planning by providing database export, analysis and recommendations
• Execute and manage data related activities in campaign execution: data mapping, data import and Export, follow-up record update, etc.
• Provide campaign level ROI tracking report
• Help build customer profiling, segmentation analysis, data analysis, testing analysis and mining, external data enhancement, and lifetime value analysis.
• Align with management to drive analytics around prospect and campaign effectiveness.
• Plan and produce subsidiary weekly reports on marketing dashboard (overall and campaign specific)
• Work closely with corporate operations team to retrieve business analysis data report for management (product mix sales, market outlook, installed base etc.) using our information systems

Profil:

• English and Italian Speaking
• Master Degree
• Proficiency in market and data analysis (statistics, databases)
• Proficiency in marketing
• Excellent abilities for analysis, investigation and synthesis
• Project and budget management
• Robust methodological knowledge
• Very good command of Office and marketing intelligence tools
• Very good written and oral presentation skills
• Proactive, driving force to bring forward proposals
• Resourceful and autonomous
• Well structured, organized and meticulous
• Teamworker

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