Assistant Manager, Regional Marketing Analysis (Asia)

Job description

We are a leading chemical company, with the best teams developing intelligent solutions for our customers and for a sustainable future. Our success as a company relies on the engagement of our employees. We encourage our employees to develop their strengths, and we recognize their achievements. For you, this means a wide variety of job roles, and exciting opportunities for learning and career development.

Description

BASF has been a committed partner to Greater China since 1885. With large production sites in Shanghai, Nanjing and Chongqing, BASF is a major foreign investor in the country’s chemical industry, and operates the Innovation Campus Shanghai, a global and regional research and development hub. BASF posted sales of over €7.3 billion in 2019 to customers in Greater China and employed 9,230 people as of the end of that year. For further information, please visit www.basf.com/cn/en     

 

Objectives:

·  Responsible for ensuring relevant market, customer and competitive data is captured with a high level of accuracy, analyzed and distributed to the right stakeholders for the Asia.
·  Support the forecasting activities and improve overall data management. Provide market intelligence to key stakeholders and support strategic Marketing initiatives.
·  Analyze and provide insights into the performance and strategy of our customers and competitors (customer trends, monitoring market drivers, analyzing competitive results, etc.) for both Light and Heavy Duty market segments in the region.

Main Tasks:

·  Develop, implement and lead new global processes to ensure that relevant market and customer data is captured, analyzed and distributed to the right stakeholders.
·  Responsible for ensuring data collection for budgeting and forecasting process for our catalyst market and internal business in close interaction with our account teams, supply chain and controlling.
·  Data management of a market model for our target customers. Provide regional market intelligence and input to the global marketing organization to assist in the development of global strategies, goals and processes. Support the implementation of processes and systems to identify and monitor primary market drivers.
·  Analyzing and reporting the performance and strategy of our customers and competitors. Develop Supply/demand balance reports, market report summaries, competitor intelligence.
·  Maintain and continuously improve the relevant modules in CatMaps: (esp. Marketing and Sales input, Global Competition Database, interfaces to Price Approval Database)
·  Development of annual baseline data together with sales, supply chain and controlling for the 5-year planning
·  Supports development of management presentations and status reports.

Requirements:

·  Education:
·  BBA Degree from Top University
·  Major in business administration, economics and marketing preferred as
·  Working Experience:
·  3+ years of experience in marketing or data analytical experience in either chemical or automotive related industries
·  Experience in a marketing or sales function, especially in the fields of market, customer and pricing intelligence desirable
·  Technical & Professional Knowledge: (Please be measurable and specific) 
·  Demonstrated problem solving and analytical skills with financial acumen
·  Strong interpersonal, organizational and communication skills
·  Self-starter with an aptitude for strategic thinking
·  Demonstrated strong teamworking skills in an international environment
·  Strong PC skills including Microsoft Excel SQL and PowerPoint required and experience with SAP, Salesforce, PowerBI preferred
·  Fluent in English, further language recommended
·  Flexibility of scheduling required.