Fashion Editor

Job description

DESCRIPTION

Fashion Editor
Bengaluru
Amazon.in is seeking an experienced fashion storyteller to drive front window and social media messaging in order to engage the customer and communicate amazon.in point of view across multiple channels.

Top Skills

· Drive content execution of all marketing initiatives across social media channels, including blogs, facebook, pinterest, google+, Instagram and youtube.
· Execute all fashion front window messaging shoots working closely with creative director.
· Drive and disseminate blog content.
· Continually innovate in fashion message opportunities, and develop meaningful programming designed to engage the customer, e.g. Boutiques.

Roles & Responsibilities

· Balance revenue and fashion authority goals in creating front window message.
· Continually assess performance at the message level, and constantly improve performance.
· Partner with buying and marketing to create content that is aligned with retail and marketing needs.
· Oversee, implement, and deliver weekly and seasonal editorial calendar, ensuring issue content is on-brand, balanced, and in keeping with editorial and commercial direction.
· Develop fresh and original content ideas and new initiatives at the beginning of and throughout the season that are commercially viable, on-brand, on-trend, promote sales, and provide fashion / shopping direction to the customer.
· Strategize and gather meaningful and relevant content from designer interviews to behind-the-scenes video.
· Provide creative director and designers with clear direction for individual editorial stories.
· Work with marketing and creative to drive initiatives to promote slow-selling products.
· Ensure up-to-the-minute knowledge of the online retail / content marketplace.
· Attend showroom appointments as required throughout the season.
· Develop key metrics for success, and continually track against them.
· Direct and supervise staff.

Skills & Experience

PREFERRED QUALIFICATIONS

Preferred Qualifications:
• Ability to conceptualize design ideas based on market opportunities & customer needs
· In depth understanding of technical aspects of product development – pattern making, fabrics, spec making, sizing, construction, etc.
· Trend analysis & forecasting abilities
· Ability to illustrate – by hand or using design software
· Planning & developing product ranges - ability to work closely with vendors/manufacturers to create product proto-types based on the design plan
· Ability to invent & simplify
• Ability to think both strategically and tactically with strong attention to detail
• Proven track record of taking ownership and driving results
• Good interpersonal and communication skills, both written and verbal

Desired profile

BASIC QUALIFICATIONS

Basic Qualifications
· Bachelor’s degree.
· 7+ years of experience working in a similar role.
· 3+ years of experience managing cross-functional projects.
· Experience directing and supervising employees.
· Track record of delivering results, both creatively and commercially.
· Excellent fashion sense and deep understanding of the industry and its history.
· Understanding of the global consumer.
· Originality, creativity, and overall quality of editorial content.
· Keen sense of brand.
· Detail oriented, ability to prioritize, process driven, extremely organized.
· Experience in building process and launching new initiatives.
· Effective communication skills.