Email Marketing Analyst

Job description

DESCRIPTION

Shopbop/East Dane, the leading online boutique for women’s and men’s fashion and an Amazon subsidiary, is looking for a detail orientated, analytical Email Marketing Analyst to support and further develop the global email program. This role is critical to help the company drive its revenue growth and deliver a best in class customer marketing experience.
This person will provide technical, operational, and analytical support for the email team to manage current programs, launch new initiatives, optimize current best-practices and help to expand the email program within the company. The successful candidate will be very analytical, self-starting, flexible, organized, and reliable.
Responsibilities
· Build, QA and launch daily emails including coding, email vendor setup, customer targeting, creative testing, and promotions integration; ensure all emails deploy correctly
· Manage email calendar, send volume and testing plans; revise calendar as needed to meet KPI targets
· Test and optimize program elements to continuously improve KPIs, including email productivity, cost per acquisition,
open rates, click through and unsubscribe rates
· Partner with cross-functional teams (Merchandising, Creative, IT, CRM) to support and enhance all marketing, triggered
and lifecycle email programs; Support additional email programs for Customer Service, Customer Research and
International teams
· Serve as technical expert for email service provider to optimize reporting, targeting, acquisition and retention
opportunities
· Liaise with outside vendors such as email acquisition vendors and other 3rd parties
· Develop competitive intelligence insights; develops and maintains internal email reporting
· Contribute to broader CRM team marketing efforts and operational excellence initiatives as needed

PREFERRED QUALIFICATIONS

· Prior experience in Customer Analytics, E-commerce/Mobile
· Understanding of Internet-based consumer behavior and direct-marketing principles including AB test design and
analytics
· Experience with Cognos, Ominuture, Responsys, SalesForce and/or Experian Cheetahmail
· Experience coding emails in HTML
· Comfortable with ambiguity and creating processes to drive progress

Desired profile

BASIC QUALIFICATIONS

· 1+ years of work experience in customer marketing or email
· Experience with analytical and email marketing tools
· Strong interpersonal, partnership and management skills
· Superb project management skills including excellent multi-tasking, prioritization and organization skills
· Hands-on, "get-it-done," results-driven mentality
· Advanced Microsoft Excel and Office skills
· Bachelor's degree in a quantitative field such as Marketing, Finance, Statistics or Economics