Marketing Assistant

Job description

·  Location
Lancaster, Lancashire
·  Salary
£ 15000 - £ 20000 / Year
·  Category
Marketing & Advertising - Marketing
·  Job type
Permanent
·  Industry
Marketing and Advertising
·  External Reference
JN-022020-120423

Adecco Recruitment are currently recruiting for on behalf of our client, a Marketing Assistant to work for a successful, growing business in Lancaster. We are seeking candidates with previous experience of working in a marketing capacity.

Educated to degree level, ideally within marketing.

Good writing skills for creating online content & offline press releases

Ability to utilise technology within marketing such as Wordpress, CRM, Email, Google+, Twitter, Facebook& LinkedIn for business.

Duties and Responsibilities

Marketing campaigns and database management

Identify companies within different target markets as agreed with the Marketing

Manager and perform market research as required

Draft new letters as required in conjunction with the Marketing Manager

Keep the marketing database up-to-date, importing new data, updating records and performing the necessary cross checks

Co-ordinate welcome packs for new clients and agencies (planning, mail merge and individual letters, printing, checking, signing and packaging)

Prepare marketing statistics

Electronic and digital filing as required

Promote seminars and workshops

Internet and Email Marketing

Manage the digital marketing including social media accounts, online directories, website maintenance and blogs

Write and produce the monthly newsletter

Manage email distribution list including new subscriptions, opt-outs and bounce backs

Assist in monitoring the market for developments of significance

Upload articles to website using the Content Management System, add the necessary links

Compose emails ensuring the correct formatting is in place

Distribute newsletter to contacts and staff

Monitor website analytics and report back as required

Draft copy for the website, liaise with web hosting company to ensure changes are made in an accurate and timely manner

Provide assistance in developing internet presence, improving search rankings, developing a social media strategy and improving visibility over time

Literature and stationery

Monitor stock levels and in conjunction with the Marketing Manager, liaise with the various suppliers to order stock and manage any amendments

Handle deliveries, checking accuracy and quality of goods, co-ordinate the distribution of materials.

Contribute ideas for new campaigns and supporting literature

Draft copy and design ideas for new literature in conjunction with the Marketing Manager

Liaise with other departmental heads as required

Proof reading

Collate suitable imagery and create a photographer's brief where bespoke imagery is required

Prepare literature packs as required, primarily for prospect meetings and distribution at events

Prepare distribution lists, plan and manage the distribution process as appropriate

Public Relations

Help identify and research suitable client and internal stories

Prepare agency briefs and / or draft press releases as required

Support the Marketing Manager in liaising with Directors, co-ordinating diaries for photo shoots and interviews and source props as required

Monitor and record printed and online press coverage for the business as well as clients and prospective clients

Distribute press items of note to interested parties

Research suitable media outlets, editors and presenters as required (e.g. printed and online press, social media, trade press, TV and radio)

Internal communications

Collate internal news stories from the business and draft the monthly internal newsletter

Prepare marketing statistics and information on new business, referrals, partnerships, events and press releases

Work with the Marketing Manager to agree content and check accuracy of the internal newsletter, before distributing to staff

Keep the intranet up-to-date, adding images, news and documents as required

Contribute to the ongoing development and monitoring of internal relations and brand management

Marketing audit and strategy

Perform market, competitor and internal research as agreed with the marketing manager

Collate data and prepare marketing statistics throughout the year

Contribute ideas and suggest new initiatives or areas of improvement

Prepare supporting materials as requested

Marketing processes and standards

Comply with marketing standards and follow set processes for routine work

Assist with the development of marketing processes over time

Contribute ideas for improving marketing standards and processes

Miscellaneous administrative duties

Prepare and distribute supporting materials for management and ad-hoc meetings

Prepare literature packs and copies of marketing materials and proposals as required

Company research as required for Directors.

Liaise with caterers/purchase and prepare lunches for networking, client or internal meetings; clear the crockery afterwards and ensure meeting rooms are left clean and tidy.

Please apply now for immediate consideration!

Adecco acts as an employment agency for permanent recruitment and an employment business for the supply of temporary workers. The Adecco Group UK & Ireland is an Equal Opportunities Employer.

By applying for this role your details will be submitted to Adecco. Our Candidate Privacy Information Statement explains how we will use your information - please copy and paste the following link in to your browser https://www.adecco.co.uk/candidate-privacy