Marketing & Communication Manager

Job description

Key tasks

This is a key role within the hotel. Key responsibilities include growing the equity of the Hotel and the brand through all communications, product and partnerships and using the Accor and Brand platform and tools to drive revenue for rooms and all hotel outlets and services.

This candidate should process strong proper grammar usage, proofreading abilities, copywriting abilities, be details and deadline oriented, team player, along with being creative and pro-active . Preferable degree in English and relevant experience.
Brand

• Be fully conversant with the brand, its standards and its DNA (visual and written communication, product, service, distribution e.g. brand Packages)
• Manage brand compliance for the hotel to grow the equity of the hotel and outlet brands and the brand equity across all channels
• Manage all marketing/promotional/sales collateral development/production both on and off line

Communications/Public Relations

• Manage a fully integrated communications calendar for the Hotel around events, food and beverage, public holidays, need periods
• Establish and maintain a relationship with Key local press and local media
• Liaise with the regional Communications team to maximize communications exposure
• Ensure all visual and written communication (internal/external, offline/online) is fully aligned with the hotels positioning and brand

Sponsorship:

• To identify opportunities to further expose the hotel and maximize revenue opportunities through sponsoring local sport/cultural/art events that are aligned with the hotel positioning and are sound in delivering a strong ROI
• Drive the marketing and communication (internal and external) of the Hotels CSR commitments

Loyalty & Partnerships

• Ensure that Le Club is robustly promoted in the hotel and champion a loyalty culture
• Ensure the hotel Le Club recognition program is followed and according to the brand promise
• Drive the revenue potential across both rooms and food and beverage from Accor Advantage Plus members with timely offers and account management of the Accor Advantage Plus offices
• To identify complimentary Partnership opportunities to grow the hotel equity (always ensuring our own Loyalty and Subscription programs are protected)
• In conjunction with the Director of Revenue manage country, regional and global partnership opportunities with airlines and financial institutions

E Marketing:

• Effectively manage the hotel’s content and images through conducting regular website audits
• Proactively explore all online opportunities for the hotels including but not limited to; local business opportunities, city/regional tourism organizations
• Manage the hotels’ website – traffic and revenue generation, promotional content display Manage the hotel email database and e communication activity
• Manage online advertising for the hotel (display banners, SEM/PPC etc.)
• Manage the online promotion for conference and catering and food and beverage activity at the hotel
• Set-up, manage social media accounts and sharing sites as relevant to the hotels markets (Facebook, Twitter, You Tube, Flickr etc.) and develop social networks
• Monitor various media for positive and negative comments and discussions about the Hotel (Tripadvisor, Blogs, and Forums). Take part in conversations and answer comments as a mediator
• Report to appropriate parties negative comments and discussions
• Identify threats and opportunities in user generated content surrounding our Hotel
• Recommend new alternatives or ideas to develop the Hotel’s online marketing strategies

Quality

• Ensure that all tools and procedures are in place to engage guests in Guest Book (the Accor Guest Satisfaction Survey)
• Regularly monitor the hotels Guest Book Dash Board and communicate with all the team. Ensure actions are put in place by the hotel to improve below standard scores
• Be fully au fait with the brands audit criteria