Director of Sales

Job description

Key tasks

This position is responsible for the planning and management of the overall sales of the hotel to achieve optimal occupancy, maximizing revenue, and meeting/exceeding hotel profit objectives.
• Prepare, implement and compile data for the strategic sales plan, monthly reporting, annual goals, sales budget, forecasts and other reports as directed/required

• Analyze monthly P&L and month-end reports, identify deviation from business plan goals

• Work with Finance and team in preparation and management of the department’s budget and financial forecasts

• Participate in management meetings to review progress towards achievement of business plan goals and develop the annual business plan related for the department

• Conduct daily briefing with department on current key activities

• Direct and manage all group, transient, and catering/banquet sales activities to maximize revenue for the hotel

• Survey, review and analyze competition, market trends, customer needs and comments in order to be proactive and adapt with business intelligence

• Determine the effectiveness of existing programs and develop new strategies

• Manage/direct all advertising, public relations and promotional activities in conjunction with corporate marketing and public relations departments

• Actively participates in sales presentations, property tours and customer meetings

• Evaluate changes in guest needs, the guest mix and competitive set, to recommend appropriate product/service and operational changes as necessary
• Interview, select and recruit direct reports

• Identify and develop team members with potential

• Conduct performance review and manages performance issues that arise within the management team

• Constantly monitor team members performance, attitude and degree of professionalism

• Work with Talent & Culture function to ensure appropriate hiring, training, motivating, coaching, counseling and development of team members according to the changing needs of the business

• Conduct monthly departmental meetings

• Be fully conversant with hotel fire & life safety/emergency procedures

• Attend all briefings, meetings and trainings as assigned by management

• Maintain a high standard of personal appearance and hygiene at all times

• Be aware of the hotel fire & life safety/emergency procedures

• Perform other reasonable duties assigned by the assigned by the Management