Director of Marketing Communications 市场传讯总监
Guiyang, CHINA Community management
Job description
Key tasks
Responsibilities:
· Developing and executing public relations programs within the hotel and local/regional markets.
· Developing and maintaining an issues awareness program and crisis communications program.
· Acting as spokesperson for the hotel and as a member of the Executive/Crisis Management Team.
· Assisting sales, rooms, spa and food and beverage in creating promotional programs with media outlets (radio, TV, print).
· Assisting Director of Sales & Marketing with off‑season promotions, packaging and the marketing of communication tools.
· Liaise with the hotel’s media company on collateral, promotional pieces, and advertising campaigns.
· Writing, developing, producing and distributing press kits, releases and photo releases as necessary.
· Being a key contact within the hotel for the media, industry partners and the community.
· Developing/creating promotional events that assist non‑profit groups within the community while raising the profile of the hotel.
· Developing and building positive relationships with media and industry partners in key markets.
· Developing joint regional and national promotional opportunities with other Fairmont properties.
· Co‑ordinating participation in National Public Relations programs.
· Developing and maintaining all media mailing lists and contact information.
· Maintaining an up‑to‑date photo library, including a photographic record of all media and special events.
· Conduct media familiarization trips as needed.
· Playing a key role in the environmental stewardship of our property.
· Responsible to successfully manage and coach the Public Relations Coordinator.
· Other duties assigned.
Qualifications:
· Diploma/Degree in Public Relations and/or Journalism.
· Minimum 3 years’ experience in a similar position at a luxury hotel or luxury industry.
· Proven media relations skills.
· Excellent writing and presentation skills.
· Strong computer literacy, especially with Microsoft Outlook, Word, Excel, Meeting Matrix, PM systems and Publisher.
· Experience in developing and executing creative promotional programs and events as well as familiarization itineraries.
· Strong team player with excellent leadership skills.
· Proven ability to create partnerships within the industry and community.
· Must be self‑motivated and able to make decisions while handling numerous projects at one time.
· English as a second language and fluent speaking & writing.
工作职责概要:
· 制定和执行酒店与当地/区域市场的公共关系方案。
· 开发和维护问题意识和危机沟通计划。
· 担任酒店代言人和行政/危机管理团队成员。
· 协助销售、房务 、水疗和餐饮与媒体制定促销计划 (广播 ,电视 , 印刷)。
· 协助市场营销总监的淡季促销计划,套餐活动和市场营销传播工具。
· 联络酒店的媒体公司致力于酒店的印刷品、宣传片和广告活动。
· 写作、开发、制作和销售必要的新闻发布和照片发布。
· 作为酒店媒体,行业合作伙伴和社区的重要联系人。
· 发展、创建促销活动,协助社区的非营利性团队同时提升酒店形象。
· 与重要市场的媒体和行业合作伙伴发展并建立积极的关系。
· 与其他费尔蒙集团共同发展区域和国家宣传促销机会。
· 协调参加国家公共关系项目。
· 开发和维护所有媒体的邮寄名单和联系信息。
· 保持最新的图片库,包括所有媒体和特殊活动的摄影记录。
· 进行必要的媒体免费旅行。
· 在我们财产的环境管理中发挥关键作用。
· 负责成功的管理和指导公共关系协调员。
· 其他分配的任务。
任职资格:
· 持有公共关系或新闻业的本科学位。
· 有3年豪华酒店或其他奢侈品行业同等职位工作经验。
· 具有可证实的媒体关系技巧。
· 优秀的写作和演讲技巧。
· 有较强的电脑技能,特别是微软Outlook, Word, Excel, Meeting Matrix, PM system ,Publisher。
· 有发展和执行创造性促销活动及重大宴会活动的经验,并且熟悉行程。
· 强力的团队精神和领导能力。
· 具有可证实的和行业与社区建立合作关系的能力。
· 必需能够在同一时间处理许多项目的时候,自我激励并做出决定。
· 英语作为第二语言,且听说读写流利。