Offers “Accor”

Expires soon Accor

Director of Marketing Communications 市场传讯总监

  • Guiyang, CHINA
  • Community management

Job description



Key tasks

Responsibilities:

· Developing and executing public relations programs within the hotel and local/regional markets.

· Developing and maintaining an issues awareness program and crisis communications program.

· Acting as spokesperson for the hotel and as a member of the Executive/Crisis Management Team.

· Assisting sales, rooms, spa and food and beverage in creating promotional programs with media outlets (radio, TV, print).

· Assisting Director of Sales & Marketing with off‑season promotions, packaging and the marketing of communication tools.

· Liaise with the hotel’s media company on collateral, promotional pieces, and advertising campaigns.

· Writing, developing, producing and distributing press kits, releases and photo releases as necessary.

· Being a key contact within the hotel for the media, industry partners and the community.

· Developing/creating promotional events that assist non‑profit groups within the community while raising the profile of the hotel.

· Developing and building positive relationships with media and industry partners in key markets.

· Developing joint regional and national promotional opportunities with other Fairmont properties.

· Co‑ordinating participation in National Public Relations programs.

· Developing and maintaining all media mailing lists and contact information.

· Maintaining an up‑to‑date photo library, including a photographic record of all media and special events.

· Conduct media familiarization trips as needed.

· Playing a key role in the environmental stewardship of our property.

· Responsible to successfully manage and coach the Public Relations Coordinator.

· Other duties assigned.

Qualifications:

· Diploma/Degree in Public Relations and/or Journalism.

· Minimum 3 years’ experience in a similar position at a luxury hotel or luxury industry.

· Proven media relations skills.

· Excellent writing and presentation skills.

· Strong computer literacy, especially with Microsoft Outlook, Word, Excel, Meeting Matrix, PM systems and Publisher.

· Experience in developing and executing creative promotional programs and events as well as familiarization itineraries.

· Strong team player with excellent leadership skills.

· Proven ability to create partnerships within the industry and community.

· Must be self‑motivated and able to make decisions while handling numerous projects at one time.

· English as a second language and fluent speaking & writing.

工作职责概要:

· 制定和执行酒店与当地/区域市场的公共关系方案。

· 开发和维护问题意识和危机沟通计划。

· 担任酒店代言人和行政/危机管理团队成员。

· 协助销售、房务 、水疗和餐饮与媒体制定促销计划 (广播 ,电视 , 印刷)。

· 协助市场营销总监的淡季促销计划,套餐活动和市场营销传播工具。

· 联络酒店的媒体公司致力于酒店的印刷品、宣传片和广告活动。

· 写作、开发、制作和销售必要的新闻发布和照片发布。

· 作为酒店媒体,行业合作伙伴和社区的重要联系人。

· 发展、创建促销活动,协助社区的非营利性团队同时提升酒店形象。

· 与重要市场的媒体和行业合作伙伴发展并建立积极的关系。

· 与其他费尔蒙集团共同发展区域和国家宣传促销机会。

· 协调参加国家公共关系项目。

· 开发和维护所有媒体的邮寄名单和联系信息。

· 保持最新的图片库,包括所有媒体和特殊活动的摄影记录。

· 进行必要的媒体免费旅行。

· 在我们财产的环境管理中发挥关键作用。

· 负责成功的管理和指导公共关系协调员。

· 其他分配的任务。

任职资格:

· 持有公共关系或新闻业的本科学位。

· 有3年豪华酒店或其他奢侈品行业同等职位工作经验。

· 具有可证实的媒体关系技巧。

· 优秀的写作和演讲技巧。

· 有较强的电脑技能,特别是微软Outlook, Word, Excel, Meeting Matrix, PM system ,Publisher。

· 有发展和执行创造性促销活动及重大宴会活动的经验,并且熟悉行程。

· 强力的团队精神和领导能力。

· 具有可证实的和行业与社区建立合作关系的能力。

· 必需能够在同一时间处理许多项目的时候,自我激励并做出决定。

· 英语作为第二语言,且听说读写流利。

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