ProductManager

Job description

JOB DESCRIPTION:

CORE JOB RESPONSIBILITIES

Create marketing strategy to drive business growth and performance

Create Marketing Campaigns to generate product demand and maintain tracking mechanisms to monitor performance and maintain MIS

Customer segmentation to drive adoption of products

Optimize allocated A & P spend by selecting appropriate vendor and agencies for marketing inputs and strategy

Conduct cycle meeting and training program for field force on marketing strategy

Visit customers to check implementation of campaign & take corrective actions

Develop MIS to capture market data and measure market share; Drive compliance

Demand Planning and Forecasting of products

Create patient pull for therapy products which can benefit from it

Manage Congress participation and events to train physicians

Participate in yearly planning cycle

Maintain competitive intelligence and track it on a regular basis

KPI

Support for business performance: Revenue, Market Share, Growth

New Product launch

Create new campaigns to engage customers and internal stakeholders

Process compliance and documentation as per compliance policy

Clinical competence and training

Data monitoring, collation and analysis for understanding trends

Coordination with sales team on event and congress participation

Demand Planning and forecasting

Business Intelligence

MINIMUM QUALIFICATIONS

Minimum Education

Post Graduate in Marketing Management/MBA is desired

Education Level

Major/Field of Study

Master Degree

Science /Business Management

Minimum Work Experience

Experience

Experience Details

4-5 Years of relevant experience

4 to 5 Years of relevant business experience (inclusive of marketing or product management).

JOB FAMILY:

DIVISION:

LOCATION:

ADDITIONAL LOCATIONS:

WORK SHIFT:

TRAVEL:

MEDICAL SURVEILLANCE:

SIGNIFICANT WORK ACTIVITIES: