Product Manager - Ethical

Job description

     

JOB DESCRIPTION:

Primary Function:

·  Overall responsibilities for the success of a brand I brands, which includes issuing monthly proposed forecast, developing promotional materials and marketing programs, organizing product launch activities, developing training materials & conducting product training, organizing academic functions to medical professionals.

Core Job Responsibilities:

·  Evaluate the practicality and potential of new product and market developments
·  Coordinate the development of marketing strategies, advertising and promotion programs and ensure their execution.
·  Analyze market trends and sales potential; issue monthly proposed forecast with suggested action plans to achieve the proposed forecast
·  Maintain contact with key customers to follow up promotion efforts and keep informed on needs of the customers.
·  Develop methods of field-test on merchandising programs to determine customer acceptance, evaluate effectiveness of promotion efforts and keep informed on needs of the various market segments.
·  Review the performance of existing product sales by territory and customer as appropriate, submit recommendation for change in the marketing plan to remedy the situation.
·  Develop promotional materials and marketing programs in accordance with cycle product promotion.
·  organize new product launch and all related activities including clinical trials, seeding programs and detailing cycles.
·  Identify new marketing opportunities through routine joint visits with field force. Provide technical/academic information to assist field force on product promotion and handling competition.
·  Develop training materials and conduct refresher-training courses to field force.
·  Communicate with headquarters with respect to product development.

Requirements:

·  Bachelor's Degree in Pharmacy/Marketing/Business or related fields
·  Minimum 8 years of experience with at least 3 years experience in Ethical & OTC product management or marketing in Pharma industry
·  Candidate with prior medical/pharma sales management background is preferred
·  Strong communication skills. Demonstrates effectiveness in communicating to both upper management and cascading directions down to field force.
·  Externally-focused: Knowledge of consumer insights, competitors and trends and has demonstrated implications to strategy development
·  Language Skill: Fluent in English both oral and written

     

JOB FAMILY:

Product Management

     

DIVISION:

EPD Established Pharma

        

LOCATION:

Singapore > Singapore : DUO Tower

     

ADDITIONAL LOCATIONS:

     

WORK SHIFT:

Standard

     

TRAVEL:

Not specified

     

MEDICAL SURVEILLANCE:

Not Applicable

     

SIGNIFICANT WORK ACTIVITIES:

Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Driving a personal auto or company car or truck, or a powered piece of material handling equipment